Paid Search Archives
Google Helpful Content Updates: What Changed?
September 20, 2023On September 14, 2023, Google rolled out its helpful content update that changes how it ranks webpage content. As Google has always done, and will continue to do, they put “people-first” content at the forefront. You can find the Google SEO fundamentals documentation titled: Creating helpful, reliable, people-first content on the Google Search Central website. ... Read more
Craft Credible Content: A Guide to Rank Higher on Google
September 13, 2023From the day search engines were released into the wild, businesses have been trying to figure out how to get to the “top of the list.” Unlike in the ye-ole days of phone book listings, simply naming your business AAA Great Business won’t guarantee the coveted top spot. Search engines have evolved significantly since their ... Read more
A History of Search Engines
August 25, 2023Updated post from March 6, 2008 The mystery of search engine algorithms begins to unravel when one studies their history. As Top Of The List celebrates its own 20 years in digital marketing, it’s remarkable to look back at the history of search engines themselves. From 1994 through 2003, brilliant software engineers combined Mathematics, English, ... Read more
How Anyone Can Use ChatGPT At Work
July 30, 2023The world around us is rapidly changing. I get it, it can be overwhelming and even scary sometimes. By now, you’ve likely heard about ChatGPT. Many are using this tool daily—others only know it’s “crazy technology that I don’t want anything to do with”. But the truth is, it’s not hard to use at all. ... Read more
Top SEO Tips for Your Blog Posts
May 19, 2023All that time thinking of a great topic, organizing your blog post, writing it (either with or without AI assistance), and finally publishing it. Then announce it to your target audience via social media and other channels. What happens when you leave out search engine optimization (SEO)? Well, 80% of your efforts might fly out ... Read more
How Non-Retail Businesses Can Leverage the Holiday Season
November 21, 2022Typically, when we think of online marketing during the holiday season, our mind goes straight to retail. In most cases, Q4 is the busiest time of the year for retailers, with digital marketing going full force in every possible way. For service-oriented industries and B2B’s, however, the holidays tend to be a slower time of ... Read more
