October 2021 Newsletter
Creating a website for your business is complicated. Preparing for SEO from the beginning is a great way to ensure that it is built on a solid optimization foundation. Get the most bang for your buck by always asking potential developers these nine questions.
Google Releases 2021’s Trending Halloween Searches
As SEO specialists, we love Google Trends data. And no time of year is more fun for Google Trends than Halloween! It’s time for the yearly release of Google Trends’ most searched Halloween costumes, candy, movies, and more as we tap into the National zeitgeist of pop culture and everything spooky.
This year’s movie list is topped by a group of classics:
- Friday the 13th
- Hocus Pocus
- A Nightmare on Elm Street
Meanwhile, costumes are overwhelmingly trending toward cultural references with characters from Squid Game, Britney Spears, superheroes, and cartoon characters. Included are the top dog costumes this year, as well. No promises, but we’d love to see Cosmo in a Lobster costume.
Also in the report are best times to browse costume shops, popular Halloween drinks and candy by state, and the most haunted locations in the US.
Google has also revived the visualized data fan’s Halloween dream: Frightgeist 2021. Find the most (and least) popular costumes nationally or locally or get a recommendation based on spookiness level, style, and trend meter — Our classic, 0% spooky, 100% locally unique recommendation was Bob Ross. Not bad!
Tip of the Month
Create content that answers your users’ questions. Websites are about more than just providing a business’s location and hours. There needs to be useful content, not only for SEO, but to provide visitors with a satisfying experience.
If a potential customer visits your website and doesn’t find what they are looking for, they might contact you. More likely, they’ll move on to a competitor who has the information they want and give them business instead.
Your website is a direct pipeline to your audience. More meaningful content means more time spent on the site and more conversions. Answers to common questions are a great way to create content that engages your customers.
For example, a user visiting the website of Roofing Company A may be looking for information such as financing options, types of roofing that are available, and if they have free estimates. If that information is not available they will move on to the website for Roofing Company B that provides answers to all of their questions.
Not only does the customer have to do less work, but they also have a better impression of Roofing Company B for making things straightforward. Extra steps like calling or emailing to get information make it less likely that the customer will continue pursuing service with Roofing Company A.
If you’re having trouble thinking of topics, use questions that customers have asked in the past or search out FAQ pages of competitors or companies in the same industry. It’s a low-effort, high-return way to build customer trust.
Just for Laughs
Two men were walking home after a Halloween party and decided to take a shortcut through the cemetery just for laughs.
Right in the middle of the cemetery, they were startled by a tap-tap-tapping noise coming from the misty shadows.
Trembling with fear, they found an old man with a hammer and chisel, chipping away at one of the headstones.
“Holy cow, Mister,” one of them said after catching his breath, “You scared us half to death — we thought you were a ghost! What are you doing working here so late at night?”
“Those fools!” the old man grumbled. “They misspelled my name!”
Our best for your success!