May 2020 Newsletter
In This Issue
Staying at home makes it difficult to connect with others. Luckily, many groups in West Michigan have set up virtual business networking events or other resources that encourage professionals to keep in contact during this time. Read on to discover how West Michigan business and networking groups are continuing to function while following social distancing rules and see a list of upcoming virtual events.
Top Of The List Partners with SchemaApp as a Reseller
It’s official! Top Of The List has partnered with SchemaApp and is now a reseller of their SaaS platform. Your website makes sense to humans, but does it make sense to machines? SchemaApp is one of the best schema tools out there to help your site make sense to machines (and search engines!).
SchemaApp began in 2011, and Top Of The List started using its platform in 2017. If you are an SEO client of Top Of The List, you are already on the SchemaApp platform and we’re busy writing schema markup for your website. After years of working with this company, we can’t say enough good things about their staff and their product.
The partnership takes our relationship a step further by allowing us to market SchemaApp and our expertise using the tool. It also gives us white-glove access to their support team, use of marketing materials, reduced rates, and so on. We’re very excited about the new partnership and can’t wait to see it work even harder to bring top results for our clients!
Whether you are a small business owner, part of in-house marketing, or working at an agency like us, a few small tasks can make a big difference in your company’s bottom line. If you’re running out of ideas or short on time, here are a few ideas that will only take a few minutes and move you closer to landing your next customer.
Tip of the Month
Use Reading Mode in your desktop browser. Webpages are often filled with images, videos, animations, and other elements that make it hard to concentrate on reading content. Most browsers have a Reading Mode, which eliminates distractions and shows only the text and any necessary images. This allows you to focus on reading the page without anything getting in the way.
While Reading Mode is a standard feature for Firefox, Safari, and Edge, Chrome’s version is still an experimental feature that will need to be enabled. Reading mode generally works on blog posts and articles without video, so it is not fully supported by all pages.
For Firefox users: Click on the page icon on the right side of the address bar.
For Safari users: Click the page icon on the left side of the address bar.
For Edge users: Click on the book icon on the right side of the address bar.
For Chrome users: Reader mode for Chrome is an experimental feature, so please use it with caution.
Make sure your browser is up-to-date, open a new tab, and enter chrome://flags/#enable-reader-mode in the address bar, then press Enter. The first option on this page is “Enable Reader Mode”. Switch this to Enabled and click the Relaunch button at the bottom of the screen.
Once this is enabled, it can be turned on by clicking on the book icon on the right side of the address bar, next to the star icon:
In any of these browsers, click the icon again to turn off reading mode.
Note that if the icon is greyed out or not present, the page does not support reading mode. Now you can enjoy your favorite posts and articles distraction-free!
Just for Laughs
An American visiting in England asked at the hotel for the elevator.
The front desk clerk looked a bit confused but smiled when he realized what the man wanted.
“You must mean the lift,” he said.
“No,” the American responded. “If I ask for the elevator I mean the elevator.”
“Well,” the clerk answered, “over here we call them lifts”.
“Now you listen”, the American said rather irritated, “someone in America invented the elevator.”
“Oh, right you are sir,” the clerk said in a polite tone, “but someone here in England invented the language.”
Our best for your success!