July 2021 Newsletter
Wikidata is one of the largest data sources on the internet and creating a business page can result in tremendous online visibility. This process takes skill, however, and sometimes penetrating the tight-knit wiki community can be tricky. Here are some tips for creating a Wikidata page for your company the right way.
TOTL is proud to include visual marketing as another service to enhance your marketing strategy. Your business may have already benefitted from our digital ads, but did you know we also offer infographics and brochures? People remember 4 to 7 times more information when they see it, as opposed to reading or hearing it. No wonder visual marketing is such an effective tool!
Tip of the Month
Create both evergreen and trending content. When creating content for your business or website, it is important to remember that jumping on trends is a good marketing strategy but creating content that has staying power is just as important.
Evergreen content is content that is relevant now and will continue to be relevant in the future. Trending content is popular now, but may not be relevant as time goes on. While trending content can grab your audience’s attention, it will eventually fizzle out. On the other hand, evergreen content may not have the pizzaz that trending content does, but plays an important part in your SEO strategy.
Social media and blog posts are both great channels for trending content. Search engines love to see consistently updated sites and trending content is an easy way to keep your site fresh. If you’re writing landing pages or keyword-targeting blog posts, evergreen content allows you to go back and update those pages if the details of consistently relevant topics change.
So, how do you decide to use evergreen or trending content? It depends on the scenario. For example, a business that focuses on clothing or has a younger audience will need to utilize trending content in order to keep up with its customers, while a petcare informational site should have more evergreen content about what is needed to care for animals.
A mixture of the two—customized for your business—is a great way to build an audience and keep them hooked. As the expert on your company and its customer base, think about the best way to integrate both types of content into your existing marketing strategy. It’s an easy way to combine short- and long-term goals without a major investment.
Just for Laughs
A guy went to a restaurant, ordered some takeout, and sat down to wait for his food. While he was waiting, he grabbed a handful of peanuts from the bowl on the counter.
As he started to eat them, he heard a voice, “That is a beautiful blue tie, is that silk? Very elegant choice!”
Wondering who made the comment, he looked around but did not see anyone nearby who could be speaking to him. With a shrug, he popped a few more peanuts into his mouth.
Next, he heard the voice, “Those shoes are very stylish! Are they Italian? They look great!”
He looked around again but saw no one. A little freaked out, he grabbed another handful of peanuts.
This time the voice continued with, “That jacket looks fancy on you, is it a designer item? Fits you nicely!”
He called the waiter over and said, “Look, help me. I keep hearing these voices telling me how elegant my tie is, how stylish my shoes are, and nice my jacket is. Am I going crazy?”
“Oh,” the waiter replied. “It’s just the peanuts.”
“The peanuts?” asked the astonished man.
“Yes, yes,” answered the waiter. “They are complementary.”
Our best for your success!