July 2020 Newsletter
In This Issue
How Competitors Are Stealing Your Leads
(And What You Can Do About It)
An easy way for businesses to steal your online leads may be happening every day. If you’re not aware of it or if you do nothing about it, your competitors will continue this strategy forever. Learn how to get your leads back on our blog.
Top Of The List: Now a Google Partner
Top Of The List has officially been named a Google Partner. Our PPC expert Nicole Vesota helped us earn this achievement through a variety of training classes and certification exams to ensure expertise. Our clients helped us earn it too through the growth of successful ad campaigns. It’s all good!
How to Find Free WiFi Anywhere You Go
Here’s the scenario: you’re out running errands and need to look something up on the internet, but don’t want to use expensive cellular data. What do you do? Answer: Use a mobile app to find free WiFi near your location!
Multiple apps exist to help find free WiFi hotspots. Apps like WiFi Map (iOS and Android) and WeFi (Android) include a database of free hotspots around the world and their passwords. These hotspots include businesses, community locations, and any other network open to the public. The app performs a quick search of the area and highlights the places closest to you for free WiFi.
Keep in mind that hotspots accessible to the public are not as secure as your home or business Internet connection. Simply connecting to your email sends an unprotected password over the network. Using a VPN (Virtual Private Network) on your phone or computer is a good idea whenever using public WiFi.
A VPN allows you to secure your Internet activity by running it through a remote server. It’s not nearly as complicated as it sounds; a VPN simply makes it harder to intercept your data. WiFi-locating apps sometimes offer an in-app VPN for an extra charge, but you can install a VPN-specific app too.
Whether you need to do a quick Google search on the fly or enjoy a cup of coffee while working on your laptop, finding WiFi is now as easy as turning on your device.
Tip of the Month
Prune your website’s content. Google loves new content. In the most recent core update, the search engine referenced its mission “to present relevant and authoritative content to searchers.” Part of presenting relevant information is getting rid of inaccurate and outdated content, a.k.a. “Content Pruning.”
Content Pruning is the removal of website content that is stagnant, no longer correct, or simply weighing down an otherwise successful site. Not all old content is bad, but some pages may contain information about technology that no longer exists or advice that is no longer applicable, especially in blog posts and articles. Like all search engine optimization, content pruning is an ongoing process.
In addition to removing old content, updating content also has a positive impact on SEO. According to SEMrush, 51% of marketers report that repurposing existing content is one of the most effective methods for increasing organic traffic.
When such an uncomplicated task returns such enhanced results, we suggest you roll up your sleeves and start pruning! If you would like some help, Top Of The List is here.
Just for Laughs
A man went to his doctor and said, “Help me, doctor. I think my eyesight is getting worse.”
The doctor asked the man to look out the window. “Tell me what you see,” he said, pointing.
“I see the sun,” the man replied.
The doctor turned to him and asked, “Just how much farther do you want to see?”
Our best for your success!
