July 2019 Newsletter

Search Engine Algorithms – Fun & Games Quiz

stuffed foxes, medical bear, and bear chained to chest to represent google algorithm updates

How well do you know the Google search algorithms and what they do? Break up your day today with a little fun and try this short, interactive quiz developed by our President, Bev Mapes. 

Four Reasons to Use Short URLs

hand pinching two fingers

Hundreds of factors inside search engine algorithms help web pages show up on search engine results pages (SERPs) and attract visitors. Many require a significant investment of time and effort. But some are no-brainers. Find out why short URLs are an easy win for SEO in this simple, attractive infographic created by Top Of The List’s own Mandie Allietta.

Swipe to Visit Google Image Search – Another Reason to Implement AMP

demonstration of google search on mobile

If you’ve ever used Google’s image search, you know it takes several clicks to actually get to the website where that image lives. Not anymore. Google is currently rolling out “Swipe to Visit,” which makes it quick and easy to access an image’s website. See an image of a product you like? Click it and you’ll see a preview of the website’s header. Swipe the image and you’ll be taken to the website that sells the product. This will only work if your website supports AMP, just another reason to get busy implementing!

Tip of the Month

illustration of facebook f

Keywords Matter on Facebook. Just like with your website, scattering keywords throughout your company’s Facebook page helps your page get found on search engines. We’re not talking oversaturation here but there should be some keywords that describe your service or products in the way a future customer would search. Start with your Facebook “about” and “description” sections. On a continuing basis, insert keywords in your headline, photo captions, in notes, and in updates where they work well. Finally, keywords in FaceBook statuses count. The first word of a status is the most important, and the first 18 words become the description under the link to your page. Contact us if you’d like some help. We can help you make the most of this valuable property!

Just for Laughs

A man went to his lawyer and told him, “My neighbor owes me $500 and he won’t pay up. What should I do?” 

“Do you have any proof he owes you the money?” asked the lawyer. 

laughing dog

“Unfortunately, no,” replied the man. 
“OK, then write him a letter asking him for the $5,000 he owes you,” instructed the lawyer.

“But it’s only $500,” replied the man. 
“Precisely. That’s what he will reply and then you’ll have your proof!”

Our best for your success!

The Top Of The List Team signature