January 2020 Newsletter

Will 2020 Be the Year for Schema Markup?

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As the top trend at 2019’s Google Webmaster Conference and the top priority of the TechSEO conference, it is undeniable that Schema markup is more important than ever. Find out more about Top Of The List’s experience with Schema in 2019 and discover the newest updates in Schema’s evolution.

The Best Website Audit Tools for 2020

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Start off the new year with an arsenal of SEO tools to help your website succeed! Uncover local, page speed, accessibility, metadata, and other issues with this list of audit tools to give you insights on your own business and your competition.

Top Of The List at Michigan Ski For Light Event

bev mapes and skiier at MSFL weekend

Top Of The List President Beverly Mapes attended this year’s Michigan Ski For Light (MSFL) annual event on January 17, 2020. MSFL is a non-profit organization that promotes the physical fitness of visually impaired adults. Each year, they create a unique opportunity that pairs visual- and mobility-impaired individuals with sighted “guides” to navigate ski trails and spend time outdoors. Top Of The List and its clients also donated over $1,000 worth of items for their live auction, held Saturday evening during the event. Thank you to all of our clients that supported this cause!

Tip Of The Month

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Use Power Words in Title Tags. There’s a reason that web feeds are filled with articles titled things like “How To Create Amazing Photos on Your Phone,” “Watch This Baby Do Push-Ups,” and “Instantly Feel Like the Laziest Person Alive.” Power Words such as “Amazing,” “Huge,” or “Definitive” boost the click-through-rate of pages by appealing to readers’ emotions and curiosity. Title tags with questions not only give an incentive to click but may also score a featured snippet on Google. Famous advertising tycoon David Ogilvy stated, “On average, five times as many people read the headline as read the body copy. When you’ve written your headline, you have spent eighty cents out of your dollar.” Ogilvy illustrates why it is so important to construct your title tags thoughtfully using impactful words and phrases. You can reference CoSchedule’s comprehensive list of power words on ideas for what to use. When in doubt, consult the Sharethrough or Emotional Marketing Value headline analyzers to find out how to improve title effectiveness.

Just For Laughs

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An elephant drinking from a stream spots a tortoise lounging on the shore. He grabs it with his trunk and flings it into the jungle. A passing zebra asks, “Why did you do that?”
“Forty years ago that very tortoise nipped my tail just for fun,” the elephant said.
“Wow, forty years ago! How did you remember that?”
“Well I have turtle recall,” replied the elephant.

Our best for your success!

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