Web Development

Spina Enterprises

As a B2B company in the small and large motor repair industry, the former owners of this site—Harrison Electric, Inc.—wanted the website to reflect their expertise and integrity “without too much marketing fluff“. In addition to its design and development described below, we worked closely with them to craft the right content. While extensive, their team was extremely pleased with the final copy and design, feeling it reflected the language of their industry.

Just months after its launch, Harrison Electric was sold to Spina Enterprises. Top Of The list updated the colors, logo, and minimal content to match Spina’s parent website, spinaelectric.com. The match was accomplished quickly and competently on a very limited budget. While no SEO was involved, organic visitors continue to increase each month since its launch in February 2023, shown in their hosting report.

Our team began with a lightweight WordPress theme tailored to the client’s needs for a clean and straightforward site. Honoring their vision, we crafted a modular design using their logo’s colors. Utilizing the powerful Gutenberg editor and GenerateBlocks, a seamless builder compatible with Gutenberg, we meticulously developed every page of the site.

Upon finalizing the pages, our focus shifted to enhancing user engagement and conversion rates. We strategically integrated intuitive contact forms and compelling calls-to-action (CTAs) throughout the site. The client’s provided images adds authenticity, ensuring the site genuinely resonates with its audience.

Screenshot of Spina Enterprises' Electric Motor Rewinding page
Screenshot of Spina Enterprises' Electric Motor Rewinding mobile page
Screenshot of Spina Enterprises' AC Motor Repair page
Screenshot of Spina Enterprises' AC Motor Repair mobile page

Other project details:

  • Hosted on Flywheel, through Top Of The List’s hosting services
  • Built on the WordPress platform
  • Uses GeneratePress theme with GenerateBlocks for a faster website experience
  • Built with SEO in mind
  • Supported by WP Rocket for faster loading

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