Web Development

Sippin’ & Shippin’ Podcast

As part of their marketing strategy, our existing client, Whiplash, launched a logistics podcast series called “Sippin’ & Shippin'”. They launched this in house and hosted it on Wix. The site featured insights from two of their supply chain management experts and included a guest in each episode. Unfortunately, the platform chosen introduced complexities when publishing episodes across various podcast distribution sites. Given the project’s funding limits, they decided to keep the site’s original design, but wanted a better website platform—one that allowed for easier updates, supplementary content, and a more streamlined podcast distribution.

The existing design was outlined and redeveloped into the new site using a simple yet effective brand framework. We employed a lightweight theme and enhanced Gutenberg blocks to ensure seamless performance and swift moving times. As part of the redevelopment process, we integrated lead generation contact forms and podcast subscription sign-up features. Additionally, we revamped the blog to highlight fresh content related to logistics and other related topics.

Recognizing that many listeners access podcasts via mobile devices, we fine-tuned every page and post for optimal viewing on small screens.

blog page on the sippin and shippin website
blog page on the sippin and shippin mobile website
about page on the sippin and shippin website
about page on the sippin and shippin mobile website

Other project details:

  • Hosted on Flywheel
  • Built on WordPress platform
  • Used GeneratePress theme with GenerateBlocks for a faster website experience
  • Podcasts hosted on-site and presented using Seriously Simple Podcasting for a streamlined podcast uploading process
  • Implemented the search function using AJAX to load results without interfering with page behavior

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