Web Development

Professional Pool & Patio

The new owners of Professional Pool & Patio approached us, requesting web design and development to reflect their new ownership of the Muskegon-based company. They desired a new logo, new design, and new content–especially images. They wanted a magazine-type site to professionally display what they offer, one that impresses visitors and gets them excited about their products. Eventually, they plan to expand into online sales for their pool and spa maintenance products.

Our team skillfully harnessed the content from the original site to create an attractive, new website. Through evaluation, we pinpointed effective elements and discarded outdated or irrelevant material. Fresh images were integrated to showcase the business services and products. Additionally, strategically-placed calls-to-action (CTAs) were added to boost lead generation.

Top Of The List adheres to mobile-first design principles, ensuring consistent quality across all devices. The same approach was taken for Professional Pool & Patio’s website, with thorough responsive optimization and testing conducted on every page.

pools page on professional pool and spa's website
pools page on professional pool and spa's mobile site
spas page on professional pool and spa's website
spas page on professional pool and spa's mobile site

Other project details:

  • The site was built using WordPress with Flywheel hosting.
  • The GeneratePress theme provided a lightweight base for fast page loading speed.
  • Elementor Pro block builder allows an easy way for the client to update the content and design elements of their site.
  • Though full SEO optimization was not requested at the time the site was developed, Top Of The List always creates websites with SEO best practices in mind.

Need a new website? Want to maintain your current site?

Work with Top Of The List to reach your goals!