Web Development
Northern MI Forestry
The timber-harvesting company Northern MI Forestry reached out to Top Of The List, looking for a West Michigan-based website design company to create a fresh, professional site. Previously, they had relied on word of mouth and connections with local sawmills for new business. However, they decided to invest in a more legitimate online presence. In addition to designing their new site, Top Of The List also created a new logo for them.
With their updated site, Northern MI Forestry can now reach more prospects through organic search and provide key information to property owners before signing a contract. The site is designed with easy navigation and clear calls to action (CTAs) to drive conversions.
Our team started with a brand-new site and began the design process based on client requirements: a website that informs potential customers about the types of trees they harvest, the methods used, and the environmental benefits of harvesting. They sought a professional-looking site to establish them as a reputable and trustworthy business.
After gathering content from the client, we strategized the most effective way to provide information to visitors. Through user journey mapping, we structured the website’s architecture and identified key points to communicate. The result is a user-friendly, straightforward, and professional-looking site.
Other project details:
- Built using WordPress with the GeneratePress lightweight theme
- Hosted on Flywheel
- Uses Elementor site builder
- Spam-blocking plugin added to on-site forms
- SEO and speed optimization tools utilized for peak website performance