Spring 2025 Newsletter
In This Issue:
After the Click: Give Them Something Engaging
Getting the click is just the beginning—what happens next matters even more. Once visitors land on your site, you need content that keeps them engaged. That means offering real value through content that’s interesting, interactive, and relevant—not just filler. It is also critical that the user finds what they intended to find when they made that click: match the content with the search keyword, ad, or other method they used to arrive at your site.
Here are a few ways you can make website content more compelling:
- Tell Real Stories – Share behind-the-scenes insights, customer success stories, or founder journeys to humanize your brand.
- Use Interactive Elements – Add quizzes, polls, calculators, or interactive infographics to encourage participation.
- Repurpose Content Creatively – Turn blog posts into videos, infographics, carousels, or short-form social clips to appeal to different audiences.
- Incorporate Visuals – Use high-quality images, GIFs, charts, and custom graphics to break up text and capture attention.
- Answer Real Questions – Use data from search queries, social comments, or customer feedback to create content that directly solves problems.
Creating engaging content takes time, creativity, and consistency—but you don’t have to do it alone. Top Of The List offers professional blogging and visual design services to help you attract visitors, keep them engaged, and grow your digital presence with confidence.
Optimizing for Bing: Is It Worth It?
Is Google the only search engine that matters? Think again. Bing still pulls in over 24 million U.S. users—and powers search results for Yahoo!, DuckDuckGo, and Microsoft devices like Windows and Xbox. Find out why optimizing for Bing could be your SEO secret weapon in 2025. If you’re looking for an edge with less competition and untapped potential, this is a must-read!
Tip Of The Month
Remember to Include Clear Calls to Action (CTAs). A great website doesn’t just inform—it guides visitors toward taking the next step. Whether you want users to contact you, request a quote, book a service, or download a resource, your calls to action should be clear, compelling, and easy to find. Place them strategically throughout your site—on service pages, blog posts, and even the homepage—to keep visitors moving toward conversion.
Remember, too, that visitors are ready to convert at different times in the decision process. If your visitor makes decisions quickly, they will convert higher up on a page than someone that likes to research first. As a result, always consider placing multiple CTA’s in different locations on the same page, especially for pages with longer content and scrolling requirements.
If your site lacks effective CTAs or needs a refresh, Top Of The List can help with professional website updates that improve user experience and drive results.
Just For Laughs
Some say the glass is half full,
Others say the glass is half empty.
Engineers say the glass is twice as big as necessary.
Our best for your success!
