September 2020 Newsletter
In This Issue
Questions to Ask Before Hiring a Digital Marketing Agency
Thinking of hiring a digital marketing agency? The agency you work with should be an extension of your own business. Here are some of the biggest things to consider when choosing the best digital marketing agency for you.
New Facebook Tool Manages Instagram & Facebook from Same UI
In mid-September, Facebook launched a new tool for small businesses called Facebook Business Suite (FBS). FBS seeks to take advantage of Facebook’s 2012 acquisition of Instagram by combining social media management for both platforms. This is created as part of Facebook’s push for small business success amid the COVID-19 pandemic.
Businesses can manage their posts, messages, and advertising for both Facebook and Instagram from the same UI. This is a real plus for simplifying content management. FBS also offers analytics for both sites. Facebook currently implies that more functionality will be added in the future.
To use Facebook Business Suite from your desktop browser, log into the Facebook account associated with your business. Then go to your business home page on Facebook. Businesses already using Pages Manager App on mobile will automatically be given the option to use Business Suite. The app is now available on iOS or Android.
The Business Benefits of Blogging
It’s widely known that blogging is great for SEO, but the benefits – especially for businesses – reach beyond that. Search Engine Journal recently explored the other ways that blogging can benefit business, including building trust, attracting new customers, providing escapism, and networking.
The focus should always be on quality output:
“The power of the blog is endless. It’s beneficial, no matter where your customers are in the purchasing process.
Effective blogging will help you attract and nurture leads, then capture and engage with new and existing customers.
If done correctly, your website’s blogging efforts may produce the most profitable results for your business.”
Find out more about why you should take advantage of this easy method to grow your business in “7 Ways Businesses Benefit from Blogging”. If you are short on time but still want to blog, contact Top Of The List for blogging services.
Tip of the Month
Focus on the best social media platform for your audience. It’s always a good idea to gain free exposure for your business in as many places as possible. When it comes to paid advertising, however, it is realistic to focus your marketing efforts in one or two areas.
Researching what social media platform(s) your audience uses is key to investing money effectively. Most businesses will already know what their demographic is, so applying that information should be easy. More research may be needed to suit specific business needs, but these are the general social media demographics for four common platforms.
- Facebook
- Gender: 75% of females; 63% of males
- Age: 51% of 13-17 year olds; 76% of 18-24 year olds; 84% of 25-30 year olds; 79% of 30-49 year olds; 68% of 50-64 year olds; 46% of 65+ year olds
- Income: 69% of those making less than $30k; 72% of those making $30k-74,999; 74% of those making more than $75k
- Education: 61% of those with a high school education or less; 75% of those with some college education; 74% of those with more than college education
- Instagram
- Gender: 43% of females; 31% of males
- Age: 75% of 18-24 year olds; 57% of 25-30 year olds; 47% of 30-49 year olds; 23% of 50-64 year olds; 8% of 65+ year olds
- Education: 33% of those with high school education or less; 37% of those with some college education; 43% of those with more than college education
- Income: 35% of those making less than $30k; 39% of those making $30k-74,999; 42% of those making more than $75k
- Twitter
- Gender: 21% of females; 24% of males
- Age: 44% of 18-24 year olds; 31% of 25-30 year olds; 26% of 39-49 year olds; 17% of 50-64 year olds; 7% of 65+ year olds
- Education: 13% of those with high school education or less; 24% of those with some college education; 32% of those with more than college education
- Income: 20% of those making less than $30k; 20% of those making $30k-74,000; 31% of those making $75k
- LinkedIn
- Gender: 24% of females; 29% of males
- Age: 17% of 18-24 year olds; 44% of 25-30 year olds; 37% of 30-49 year olds; 24% of 50-64 year olds; 11% of 65+ year olds
- Education: 9% of those with high school education or less; 26% of those with some college education; 51% of those with more than college education
- Income: 10% of those making less than $30k; 26% of those making $30k-74,999; 49% of those making more than $75k
In general, younger age groups use the newer social media venues, thus Twitter and Instagram tend to skew younger. Meanwhile, older age groups are mainly on Facebook and Linkedin. Unsurprisingly, social media that attracts an older demographic also has a higher education level and income bracket.
This can be used as a loose guide to understanding what kind of people are using different social media platforms. Since all age groups use all platforms, even though your demographic may not be in the highest range for a platform, it doesn’t mean you won’t do well marketing there. Always be sure to research as much as you can before investing in your audience. You want to ensure that you are putting your time and money into people that are interested in your business.
Interested in utilizing targeted social media for your business and don’t have the time, expertise, or desire to do it yourself? Contact Top Of The List and let’s explore if we’re a good fit for your social media campaign!
Sources: Pew Research Center; Statista
Just for Laughs
A young student reports for a final examination that consists of only true/false statements.
The student takes a seat in the hall, stares at the exam paper for five minutes, removes a coin, and starts tossing the coin and marking the answer sheet. Heads means true, tails means false.
The young student is all done in 30 minutes while the rest of the class is sweating it out. But, suddenly, during the last few minutes, the young student is seen desperately throwing the coin, swearing and sweating.
The moderator, alarmed, approaches the student and asks what is going on. “Well, I finished the exam in half an hour,” says the student, “but I thought I ought to recheck my answers.”
Our best for your success!
