February 2021 Newsletter
In This Issue
Google Analytics 4 Is Here!
After several years in development, Google has released the next generation of website analytics – Google Analytics 4! Read our short guide to find out what’s different, what’s new, and how it will affect your business.
Google’s Mobile Search Results Redesigned
Mobile search results may look a little different in the near future as Google changes its appearance. The aim of the update is to create simplicity and make results easier for users to read. The changes include larger sections and labels, an edge-to-edge design, and new colors to highlight important information.
For more information about the design update, read the full article on Search Engine Journal.
Tip of the Month
Use color psychology. A central idea in visual advertising is that colors affect our brains, depending on the hue. Some colors make us feel warm and safe while others are off-putting and spark fear. It’s important in digital marketing that you are communicating the correct message to your customer’s subconscious when reaching them. No one wants to patronize a business that makes them uncomfortable!
Essentially, colors are associated with these emotions:
- Red: Excitement, power, love, impulsive behavior, daring
- Orange: Energy, enthusiasm, warmth
- Yellow: Happiness, positivity, optimism
- Green: Nature, health, relaxation, wealth, stability
- Blue: Trust, strength, reliability, competence
- Purple: Luxury, nostalgia, sentimentality, loyalty
- Pink: Compassion, femininity, sweet
- Black: Sophistication, power, control
- White: Purity, safety, neutrality, sincerity
- Brown: Ruggedness, outdoorsy, tough
This is why banks often use blue colors, while luxury brands often use purple and black.
Shades can contribute to color psychology, as well. For example, light greens evoke a natural, tranquil feeling and are often associated with nature, while darker greens represent wealth.
The best way to utilize color psychology is to create a list of adjectives you want to be associated with your brand or ad campaign and match them to the colors that represent those words.
For a deeper dive into the psychology behind colors, visit colorpsychology.org.
Just for Laughs
A man made several attempts to sell his old car. He was having a lot of problems finding a buyer because the car had 340,000 miles on it. He discussed his problem with a friend that he worked with at a bar.The friend suggested, “There may be a chance to sell that car easier, but it’s not going to be legal.”
“That doesn’t matter at all,” replied the man. “All that matters is that I am able to sell this car.”
“Alright,” replied the friend. In a quiet voice, he told the man: “Here is the address of a friend of mine. She owns a car repair shop around here. Tell her I sent you, and she will turn the counter back on your odometer to 40,000 miles. Then it shouldn’t be a problem to sell your car.”
The following weekend, the man took a trip to the mechanic on his friend’s advice. About one month after that, the friend saw the man and asked,”Did you sell your car?”
“No!” replied the man. “Why should I? It only has 40,000 miles on it.”
Our best for your success!
