April 2020 Newsletter

7 Tips for Managing Your Digital Presence During COVID-19

sign in store window: sorry we are closed but still awesome

Top Of The List is still open, although all employees are working remotely. If your business is not one of the more fortunate ones during this pandemic, this article is for you! When it’s impossible to assist your customers face-to-face, staying connected online is the next best thing. Learn how to maintain trust, keep your audience happy, and encourage people to patronize your business after the pandemic has passed with these tips.

Optimizing for Bing: Is It Worth It?

Optimizing for Bing: Is It Worth It?

Placing on Bing can sometimes feel like pulling teeth. Bing’s algorithm is different from Google’s, which can make it confusing to optimize for both search engines. Top Of The List explores the questions “Is it worth optimizing your site for Bing?” and “if so, how?”.

YouTube Releases New Video Builder Beta

YouTube play logo with Video Builder words next to it

As our attention spans become shorter, it’s more likely that we’ll lose some of our audience by expecting them to read blocks of text that we post to our social media platforms. Videos can be a solution to reach that portion of our audience, but not everyone can afford high-quality video content to post. 

Enter Video Builder, YouTube’s newest addition to its stockpile of features. Released in beta on April 14, this free video creation tool animates static assets – images, text, and logos – with music from the YouTube library. After customizing fonts and colors, users can generate a 6- or 15-second video to communicate with their audience. 

The generated videos can be posted to business YouTube accounts, Google Ads, or anywhere else on the web. This is a great way for small businesses with limited budgets to generate videos using existing resources, particularly in a time of rapidly changing information. For example, interior design company Havenly was able to quickly create this attractive promotional video using the Video Builder tool.

To request access to this new tool, log in to your YouTube account and sign up via the Video Builder form. Then put on your creative hat and get building!

Tip of the Month

illustration of person using mobile phone with five stars above

Ask your customers for reviews. This may seem obvious, but asking for things can be hard! In this technological age, it no longer seems out of the ordinary to ask customers for an online review of your business. It’s no surprise that 90% of consumers read reviews before visiting a business. In fact, the person you are asking may have come to you because of your positive reputation in the first place. After a job well done, send an email to customers to follow up on your services and request that they leave a review on Google, Yelp, Facebook, or any other major review site. This is also a good time to field any concerns or complaints from your customers before they post them online. Chances are, though, that if they loved their experience they will want to spread the word to others. Remember: you can never have too many positive reviews.

Just for Laughs

The same guy has robbed the same bank three times in the last 30 days.

dog laughing

The FBI, in charge of preventing a fourth robbery, ask the nervous bank teller, “Have you noticed anything in particular about the robber?”

“Yes,” the teller replied. “I notice that each time he comes into the bank he’s much better dressed.”

Our best for your success!

The Top Of The List Team