Web Development, Rebrand & domain migration

Kase

Kase is a third-party logistics (3PL) fulfillment partner that supports ecommerce and retail brands by managing their fulfillment and shipping operations. Their services include omnichannel and B2B fulfillment, 2-day and same-day delivery, returns processing, and more.

Our SEO client, formerly known as ShippingTree, initially engaged us to redesign their website. Midway through the project, the team became so enthusiastic about the refreshed design that they decided to take things a step further — rebranding entirely with a new name and logo. TThe scope quickly expanded to include a full rebrand: updating the site with the new name, imagery, and transitioning the domain from ShippingTree to Kase. As outlined in our expert website migration services, a website redesign or name change is a high-risk moment for organic visibility. Preserving the existing SEO equity and protecting rankings required careful technical attention throughout the entire process.

DESIGN

This project began by gathering input from Kase, who emphasized a desire for a tech-savvy look and dynamic motion elements. To reflect this, a dark background was selected, tapping into the widely preferred dark mode aesthetic known for conveying modernity and innovation. Detailed wireframes were created to ensure all key content and features were included.

With the layout established, the design process moved forward in close collaboration with the client to align the design with their brand identity, making sure the visual style and user experience supported their goals. Throughout development, ongoing feedback and testing guided adjustments, resulting in a cohesive and polished final product.

DEVELOPMENT

The development phase focused on selecting a lightweight WordPress theme to ensure fast load times and design flexibility. A user-friendly page builder was chosen, allowing the client to make updates and edits independently in the future. To fulfill the client’s request for a dynamic, motion-rich experience, features such as fade-in entrance animations, scrolling background effects, logo marquees, and embedded video were incorporated.

With frequent blog publishing in mind, a dedicated blog page was created and enhanced with a text-to-voice component to boost accessibility and engagement. Accessibility remained a key priority throughout the site, with a dark background that supported the design vision while improving contrast and readability.

An advanced search plugin was integrated to offer greater control over how users access and navigate the site’s content. Additionally, custom JavaScript-based CTAs were implemented to keep contact forms hidden until needed, helping reduce page clutter.

Over half of Kase’s traffic is from mobile devices, so responsive design was important. We ensured that each page layout translated to small screens of any size.

PROJECT DETAILS

• Website rebrand, including new name and logo
• Successfuly migrated and rebranded the site following a corporate acquisition
• Migrate to new host
• Developed using WordPress platform
• Used lightweight GeneratePress theme
• Elementor Pro page builder
• Hubspot form integration
• Site optimized for page speed
• Built using SEO best practices
• Text-to-speech tool utilized for easy blog post reading
• Schema markup implemented for AI search and knowledge graph optimization
• GDPR/CCPA compliant for cookie consent
• Executed a strategic domain migration using 301 redirects to preserve SEO equity