SEO Preservation, Rebrand & Domain Migration
InnerSpace (formerly Solaire Medical)
The Backstory: Solaire Medical was acquired, rebranded as InnerSpace, and needed to move their entire web presence to a brand-new domain: innerspacehealthcare.com.
The Problem
If you botch a domain migration, you can easily tank your organic traffic by 30% to 70%. Solaire had spent years building up solid keyword rankings, category authority, and a clean backlink profile. Moving domains while simultaneously changing the brand name meant search engines and AI scrapers were about to lose their main reference points.
To make things more interesting, the legacy site had some technical debt—like messy redirect chains. On top of that, the acquired site used completely different product part numbers than those used by the acquired company. This proved a massive risk because a significant portion of the acquired site’s traffic came from buyers searching on exact part numbers; if those external searches hit the new domain and failed to resolve, it would break the sales pipeline and subsequent conversions.
The Fix
Instead of doing everything at once, we used a “Preservation First” approach, spacing out the rebrand and the domain cutover by 3 months to keep things manageable..
Domain cutover: solairemedical.com domain changed to innerspacehealthcare.com
A soft rebrand was introduced on the site dubbed: InnerSpace Portfolio by Solaire Medical
1
Audit & Map
Crawl the old site, benchmark the top-performing URLs, and build a clean, 1-to-1 301 redirect map that removed redirect chains. This helped pass the link equity over to the new domain.
2
Parity Check
Made sure the code matched where it counted—keeping title tags, headers, schema markup, and image alts identical between the old and new setups was critical. We also created a strategy to ensure searches on the legacy part numbers brought up the correct product page.
3
The Cutover
Deploy the redirects, push the new sitemaps, verify the tracking pixels, and update the webmaster tools.
4
External Cleanup
Update as many backlinks to point directly to the new domain as possible to further signal the domain change to search engines.
Rebrand: Fully rebrand InnerSpace Portfolio by Solaire Medical to InnerSpace Healthcare
- Performed a clean sweep of external citations, branding, updated logos, colors and design—social profiles, directories, and ad networks—so search indexes could easily map the old brand to the new one.
The entire project required cross-functional collaboration between the InnerSpace team, their website developer, Swampside Studio, and Top Of The List’s team. Working together, we pulled it off beautifully.
The Payoff
We completely flattened the risk curve. Instead of the usual traffic drop, the migration went smoothly:
100%
Rankings Preserved
1:1
Redirects Preserved
$0 Ad Spend
Wasted on Broken Links
0% Traffic Loss
Maintained all priority keyword rankings through the cutover.
Clean Authority Handoff
The old domain’s authority transferred perfectly to the new setup.
Zero Data Gaps
Conversion tracking stayed live the entire time, with no dropped leads.
Project Overview
- Full corporate rebrand from Solaire Medical to InnerSpace, including new name and domain
- Strategic domain migration to innerspacehealthcare.com using a one-to-one redirect map
- Pre-launch site audit, ranking benchmark, and backlink inventory
- Legacy landing pages archived to safeguard copy, schema, and layout
- SEO metadata preserved, then reviewed for parity
- Brand citation cleanup across social profiles
- Ads and extensions rewritten to reflect the new brand
- Directory listings updated
- Several months of post-launch monitoring against pre-launch benchmarks
Looking to rebrand, migrate domains, or redesign without losing your search equity?
Work with Top Of The List to reach your goals!
