Web Development & SEO Migration

Guiding Light

Guiding Light faced challenges in regularly updating announcements and blog posts on their website. The site had been built several years ago using a bulky theme that slowed down the site significantly and was not user-friendly. Determined to enhance front- and back-end user experience, they partnered with Top Of The List to create a fresh site design and streamlined development.

The organization’s goal was to maintain their distinctive branding while simplifying the process for their team to seamlessly make site updates. Migrating such a large-scale site and transitioning to a new theme was a major effort, requiring careful handling of extensive content and structure.

Our team started the process with a fresh, lighter theme and migrated the existing copy and images to the new site, optimizing them for lightning-fast loading speeds. By leveraging an intuitive site-builder, we simplified the process for the Guiding Light team to seamlessly make site updates.

Branding was retained while displaying more valuable communications at the top of the page, featuring both blog posts and general announcements directly on the homepage. Roughly one-third of the client’s visitors access the site on mobile devices, so each page was fully optimized for small screens, and the migration process followed our SEO Site Migration framework to preserve rankings and site authority. The result is a renewed digital presence that helps both donors and individuals seeking recovery to easily discover the information they need.

Roughly one-third of the client’s visitors access the site on mobile devices, so each page was optimized for small screens.

PROJECT DETAILS

• Platform: Hosted by Flywheel and built using WordPress.
• Framework: Utilizes the lightweight GeneratePress theme.
• Migration & SEO: Executed a 1:1 redirect map and SEO best practices to preserve site traffic and rankings.
• Editing: Powered by the intuitive Elementor Pro site builder for easy client updates.
• Donation Management: Integrated with the client’s RaiseDonors platform.
• Form Routing: Directs submissions to appropriate client emails based on the subject.
• Enhanced Media: Displays newsletters and PDFs as 3D flip-book pages.