Local Search FAQ
Local SEO typically refers to ensuring your business appears in the “maps” section of search engine result pages. This includes Google My Business, Bing Places for Business, navigation sites, local directories, and more. For businesses depending on local business, it is very important to gain visibility in local search.
The strategies for local search visibility are quite different from those for SEO, although they do have some elements in common. It is highly recommended to implement at least a small SEO strategy along with a local campaign.
Local SEO is most visible to searchers in or near the location where the business is located, whereas standard SEO can be visible worldwide. Local SEO is also more visible on search engines where the business listing has been “claimed”, optimized, and includes reviews.
There are strategies to help your local business appear in regions where a physical location does not exist. Organic SEO, paid search, and social media marketing can often be a better solution to target specific areas.
Yes. NAP (name, address, phone format), preferably a contact page with a map, headings, tags, and schema markup should all be added to a website for local SEO purposes. In addition, adding schema markup code is essential to create a “knowledge graph” for your business on search engines.