Paid Search Archives
LinkedIn Advertising for Business
March 5, 2020LinkedIn users represent the largest global community of business professionals than any other social marketing channel. Users come for industry news, expert advice, career changes, professional learning, peer insights, and recommendations. LinkedIn users have a different mindset and intent than traditional social media platforms. It is also the #1 platform for B2B lead generation as ... Read more
6 Reasons to Use Emojis in Meta Titles & Descriptions
February 19, 2020Emojis aren’t just for teens anymore. With the youngest of Millennials hitting their mid-20’s and older generations adopting a younger communication style, the use of emojis shows no sign of slowing down. It makes sense, then, that emojis are being used in more than text messages. Smartphones make it easier than ever to insert these ... Read more
Our Top 5 Favorite Online Marketing Strategies for Ecommerce Businesses (that Don’t Involve Product Optimization!)
September 12, 20191. Display Ad Remarketing When it comes to paid search ads, display ads have some of the lowest costs per click. But, they also have the lowest click-through rates. This is why we prefer using display ads for remarketing purposes. That way, everyone who sees an ad already has some trust in your brand and ... Read more
Search Engine Algorithm Quiz
July 24, 2019Let’s have a little fun today with a short quiz. How well do you know the Google search algorithms and what they do? Check out your smarts below. Thanks for taking our quiz! How did you do? Did I mention prizes for all correct answers? Glad I didn’t, because there aren’t any. Sorry. Top Of ... Read more
4 Reasons to Use Short URLs
July 8, 2019There are hundreds of factors that decide where websites show up on search engine results pages (SERPs). High placement and great content keep visitors coming back. Many require an investment of time and effort, so factors that can be addressed quickly are invaluable. Read on to find out why short URLs are an easy win ... Read more
Online Reputation Management Strategies You Can Implement Today, Part 2
June 11, 2019In Part 1 of the Online Reputation Management Strategies You Can Implement Today series, we explored ways to manage brand reputation on Google My Business and other local review sites. But as we know, your online footprint isn’t limited to your website and the search engines. Let’s dig into some of the most widely used websites1 after Google - social media!
