Digital Marketing Client Success Specialist

$45,000 – $65,000 a year – Full-time

Benefits:

  • Health, dental & vision insurance reimbursement (QSEHRA plan)
  • 401(k) with 4% company match
  • Remote/flexible schedule; must be located within the U.S.
  • Choice of 35 or 40-hr work week

About Top Of The List

Top Of The List is a digital marketing agency founded in 2008. We offer a wide range of
marketing solutions including web design and development, SEO, PPC, SMM, and LSO. As a
smaller company, most of us wear many hats. This means your job will include plenty of variety
and will often require performing numerous smaller tasks in a single day.

Our culture is relaxed and flexible, but also hard-working. Employees work remotely with partial
core hours. Our client base is primarily B2B businesses located locally and throughout the U.S.

The team uses Google Workspace tools daily, numerous digital marketing tools, and works
primarily with WordPress websites. We love finding new tools that make our jobs easier and
more fun. All employees are encouraged to learn and grow.

Full Job Description

The Digital Marketing Client Success Specialist will work with selected clients in a role as
consultant and campaign manager of their digital marketing services. You’ll review the client’s
digital performance, discuss strategy, make recommendations, and ensure completion of
project requirements. This is a growth-oriented position.

Duties & Responsibilities

Client Success Consulting

  • Consult and collaborate with clients about their digital marketing services to drive brand awareness, engagement, and lead generation
  • Lead client meetings to review deliverables and results at specified intervals
  • Perform basic content updates on WordPress websites
  • Create engaging content for blogs and website pages that align with the brand’s voice and marketing objectives
  • Collaborate with and delegate tasks to team member specialists
  • Manage client campaign budgets
  • Be aware of and promote inside sales; upsell services
  • Keep current on industry trends, emerging technologies, and digital marketing tools to enhance our strategies. Inform team members and make appropriate recommendations.

SEO Specific

  • Create and implement SEO strategies to enhance website visibility and performance, including:
    • keyword research and analysis
    • website optimization
    • backlink acquisition
    • copywriting and editing
  • Monitor and analyze SEO performance; adjust strategies for optimal results
  • Build and maintain custom digital marketing reports
  • Implement custom schema markup for SEO clients

PPC and Paid Social Media Marketing Specific

  • Coordinate, implement, and manage PPC campaigns on Google Ads, Microsoft Ads, Taboola, and other platforms
  • Create campaigns and ads in a variety of formats including display, search, video, and native ads
  • Craft visually appealing ad creatives that align with the brand’s voice and engage the target audience. Focus on driving brand awareness, engagement, and lead generation.
  • Monitor ad spend, ensuring efficient allocation of resources to maximize ROI.
  • Analyze campaign performance to refine and optimize strategies, and to expand audiences for greater effectiveness and optimal ROI.

Required Skills, Experience & Education

Must have:

  • Strong understanding of SEO, PPC, and Display Advertising through work experience as a digital marketing specialist or in a digital marketing role with significant SEO and PPC responsibilities
  • Minimum of 1 year of work experience in paid social media marketing using Facebook, Instagram, and LinkedIn
  • Google Ads Certification, or willingness to acquire
  • Bachelor’s degree or equivalent, preferably in digital marketing, communications, or a related field
  • Superior communication skills: writing, editing, and verbal
  • Excellent planning, organization, project management, and time management skills to manage multiple projects efficiently
  • Detail oriented and comfortable with numbers and data when creating campaigns or tracking results
  • Intuitive when learning new software or processes
  • Self-starter, self-disciplined and driven; especially when working in a remote environment
  • Hands-on experience with WordPress, Google Analytics, Looker Studio, Search Console, and Google My Business Profile
  • Knowledge of SEMRush, Screaming Frog, Moz or similar SEO tools
  • Experience in customer service or a client-facing role, managing smaller projects
  • MS Excel OR Google Sheets experience, including formulas and macros
  • Open-minded approach to rapidly changing technologies
  • Creative mindset with the ability to generate innovative ideas and strategies
  • Above all else — passion. You are a person who wants to grow your career with us, not just find a job

Nice to have:

  • Certification in SEO or digital marketing
  • Familiarity with Quickbooks
  • Experience in local search optimization
  • Agency experience a big plus
  • Located in Michigan a plus
  • Leadership skills
  • Experience with ClickUp or similar project management software

Compensation:

  • $45,000-$65,000 annually based on experience & qualifications
  • Health and dental insurance reimbursement program
  • 401(k) with 4% company match
  • Paid time off
  • Conference and training reimbursement
  • Hourly position with choice of either 35- or 40-hour work week for full-time status
  • Partial Internet connection reimbursement; mobile work phone for remote work

How to Apply

We’d love to hear from you! You can apply using the form below. Create a cover letter and send your resume. Please be sure to include your future goals.

All candidates under consideration will be contacted via email or phone to discuss next steps.
Please do not call the office. We appreciate your hard work in putting together your applicant
package and wish you the best!

Job Application
First
Last
Are you authorized to work in the U.S.?
Are you willing to undergo a background check, in accordance with local law and regulations?
Have you completed your Bachelor’s degree?
Do you live in the U.S.?
Do you have experience working at a digital marketing agency?
Select the type(s) of digital marketing work experience you possess:

Maximum file size: 314.57MB

Posted: 10/28/24
Expires: 11/11/24