General Frequently Asked Questions
The image below illustrates where you can expect to see digital marketing results display on Google’s SERP (search engine result pages).
As of January 2024, StatCounter indicates U.S. search engine market share for the previous 12 months as follows:
Google – 87.48%
Bing – 7.85%
Yahoo! – 2.34%
The numbers change according to platform, region, and timeline. Google tends to lead in market share using most filters, followed by Bing.
The digital marketing services that are right for your business depend on what platforms your target audience visits online. These could be search engines, social media sites, industry-related websites, news sites, and more. For some businesses, this includes all digital marketing services. Top Of The List can help you find your target audience and recommend the right strategies to reach them.
Our client base is varied, and includes logistics, manufacturing, construction and pre-construction, emerging health products, non-profits, and smaller retail businesses or consumer services. Approximately 80% of our clients are B2B.
Top Of The List’s core services are digital marketing and web design and development. We started as an SEO company. All other services branched off from that initial service.
Our team stays up to date through industry news, websites and blogs, social media, and by attending leading SEO or digital marketing conferences. We also participate in training or education programs to further our education and stay up to date on the latest strategies and techniques.
Each client is assigned a project manager, with whom they communicate using email, phone, or online meetings. Clients are also informed about progress and results through regular project status meetings and reports.
For SEO results, connect with us directly, and we will offer recent results from clients without identifying information. For website design, see our Portfolios on the Web Design & Development page.
Top Of The List pricing for digital marketing services is not a one-size-fits-all. A custom proposal is created for each prospective client that includes various options and recommendations. Organic SEO includes different package levels, depending on the number of keywords you wish to target.
It depends. Top Of The List clients sign a Master Services Agreement along with one or more Services Schedules that identify the specific services they will receive. New SEO services schedules are set up to run for a full year due to the nature of SEO and the time it takes to realize ROI.
After that first initial period, they run month-to-month on a retainer/maintenance basis. Paid Search agreements are set up for a minimum of 3 months, followed by month-to-month.
We understand that circumstances could occur where an agreement is no longer feasible for the intended time period and work with our clients to find the best solution.
Clients receive monthly invoices. Major credit cards, checks, ACH and EFT payments are accepted.