Web Development & SEO Migration

Professional Pool & Patio

When the new owners of Professional Pool & Patio took over, they reached out to us for a fresh website that would reflect the new chapter of their Muskegon-based business. They wanted a brand-new logo, an updated look, and plenty of fresh imagery. The goal? A magazine-style site that shows off their offerings, gets visitors excited, and sets the stage for future online sales.

Because this was a total redesign, all the URL structures changed. To make sure we didn’t lose years of hard-earned traffic, our team handled the transition using expert website migration practices. We kept the old content safe, mapped out the new URLs, and made sure their search visibility didn’t take a hit.

DEVELOPMENT PROCESS

To build the new site, we went through the original content and picked out the best bits while leaving the outdated stuff behind. Fresh, high-quality photos were integrated to really highlight the products and services, and we added clear, strategically placed call-to-action (CTA) buttons to help drive leads.

To ensure a great user experience on any device, we stuck to mobile-first design principles, complete with thorough responsive optimization and testing on every page.

PROJECT DETAILS

• Platform: WordPress with Flywheel hosting.
• Theme: GeneratePress, which gives the site a lightweight base so pages load incredibly fast.
• Block Builder: Elementor Pro, making it super easy for the client to update content and design elements on their own.
• SEO & Migration: Set up using 301 redirect mapping and legacy URL preservation to prevent ranking drops during the transition.