Search Engine Marketing Services

Is your website located "on a dirt road?"

New! See the slideshow on becoming more visible online.

When you open a business, the number one marketing consideration is location, location, location. When a website opens its doors, the same is true. Leaving out search engine marketing is like locating your website on a dirt road, where potential clients cannot find you. Contact Top Of The List Search Engine Marketing for one or more services, and place your website on the busiest road in town.


Search Engine Optimization and Online Marketing Packages


Organic Search Engine Optimization (SEO)

Drive target market traffic to your website with Organic Search Engine Optimization. Optimization techniques that improve your website's placement on search engine result lists. This includes researching and analyzing keywords, optimizing your site, creating quality links, traffic measurement, code/site health analysis, and more. Our clients generally appear on the first page of the three major search engines (Google, Yahoo, and Bing) on the targeted keyword phrases within six to twelve months. This service is our specialty.
 

Pay Per Click (PPC) Campaign Management

On highly competitive search keywords, for seasonal campaigns, and for almost immediate online visibility, a PPC campaign will do the trick. Top Of The List creates and manages PPC ad campaigns for you, constantly tweaking them to your best advantage for high click through rates (CTR), high conversions, and financially efficient bids. Not for the inexperienced, a PPC campaign may be right for your needs. Let a Top Of The List search engine placement specialist help you determine if our PPC Campaign Management Program is right for you, and then help you manage your campaign most efficiently.
 

Local Search (Google Maps, Yahoo Local)

97% of consumers search for local businesses online. Ensuring your business stands out from your competitors is critical exposure for you. While a local listing on both Google and Yahoo! is free, being the business that comes up at the top of the list with a balloon by its name amid numerous local competitors is not so simple. If your client base is local, let us help you get your site off the dirt road with Local Search.
 

SEO Maintenance Campaigns

For sites that are already optimized for search engines but need more high quality links, this service is for you. We work with you or your current SEO firm to target the keywords and landing pages which need a boost in placement. Our link campaigns are some of the strongest in the industry, using acceptable practices to build a solid foundation for your website with quality, white hat links worth their weight in gold. Seriously.


Additional Online Marketing Services


Content Creation / Copywriting

Search engines rank your site higher when you consistently provide fresh, new content. Well written content contains keywords and sounds good. Adding news articles, FAQs, and blog posts are excellent strategies for new content. If you don't have the time, we do!

Social Media Consulting and Implementation

Facebook, Twitter, Google+, Pinterest..., social media options seem limited only by the time that creative innovators have to develop them. One thing is certain - SEO is increasingly more effective when businesses combine it with social media marketing.

Video Optimization

Nothing sells like video. Show someone a page with all text to read, and put a video next to it, and you'll find out which one gets the most attention. But just adding videos to your site won't accomplish much if your target market can't find them. Top Of The List will optimize your videos for better visibility on video sites, and in the Universal Search algorithms being used by Google and other search engines.

Online Press Release Editing and Optimization

An almost guaranteed way to make your site and your business more visible is through online press release distribution. Done correctly, it can result in hundreds of other websites broadcasting your message on their site, and providing strong backlinks directly to your website. We not only can create attractive headlines, but we can edit and incorporate the tricks of the trade to make your press releases return higher than average ROI.

Search Engine Optimization Consulting and Training

The SEO consulting option is ideal in cases where you've implemented SEO techniques but you're not getting the results you desire, or if you desire a customized site analysis so you can roll up your sleeves and do what it takes to get top high search engine ranking through optimization. SEO Training is also for the do-it-yourselfer, but takes place in a classroom-type setting where you learn about SEO technology and the best internet marketing strategies.

Professional Speaking

Looking for a good public speaker on a hot technology? Top Of The List's owner Beverly Mapes is your answer.  Interesting and humorous, she presents information tailored to your audience's understanding, giving them valuable web site placement techniques they can use immediately. Oh, and that's all without sales fluff!