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To stay within time and budget constraints, we retained the existing theme but implemented numerous updates to image formats, color palette, typography, and copy. Given the site\u2019s strong existing SEO foundation, we also prioritized preserving key placements to maintain its search performance.\nThis website project focused more on development and elements than full-scale design, since the site was partially built but not yet live. The process began in close collaboration with the client to identify desired changes and improvements to the existing framework. New pages were then created to align with the company\u2019s branding and purpose, incorporating consistent design elements such as navigation, color schemes, and imagery.\n\nInteractive filters based on warehouse capabilities were added to the locations page to enhance usability for end users. Additional content was installed and customized to integrate seamlessly with the site\u2019s existing design. Prior to launch, a comprehensive audit was completed to identify and address technical issues, ensuring the site was polished and ready to go live.\n65% of WSI\u2019s traffic comes from mobile devices, so responsive design was important. Each page was tested on varying screen-sizes for usability.\nOther project details:\n\nHosted on WP Engine\nDeveloped using WordPress platform\nHubspot form integration\nSEO preservation\nSite optimized for page speed\nBuilt using SEO best practices\nText-to-speech tool utilized for easy blog post reading\nSchema markup implemented for AI search and knowledge graph optimization\nGDPR\/CCPA compliant for cookie consent","url":"https:\/\/topofthelist.net\/wsi-portfolio\/","name":"WSI Portfolio","isFamilyFriendly":true,"copyrightYear":"2025.0","image":{"@type":"ImageObject","name":"WSI Transportation page","height":"4173","width":"1526","url":"https:\/\/topofthelist.net\/wp-content\/uploads\/wsi-transportation.jpg","@id":"https:\/\/topofthelist.net\/wp-content\/uploads\/wsi-transportation.jpg"},"video":{"@type":"VideoObject","name":"WSI Website Video","description":"Video of WSI's website homepage","duration":"P0Y0M0DT0H0M26S","contentUrl":"https:\/\/topofthelist.net\/wp-content\/uploads\/Wsi-Homepage-Video.mp4","thumbnailUrl":"https:\/\/topofthelist.net\/wp-content\/uploads\/wsi-video-thumb.jpg","uploadDate":"2025-06-12","embedUrl":"https:\/\/topofthelist.net\/wp-content\/uploads\/Wsi-Homepage-Video.mp4","@id":"https:\/\/topofthelist.net\/wsi-portfolio\/#VideoObject"},"about":{"@type":"WebSite","url":"https:\/\/topofthelist.net\/wsi-portfolio\/","name":"WSI Website","creator":{"@type":"Organization","numberOfEmployees":"4","areaServed":"https:\/\/www.wikidata.org\/wiki\/Q30#Country","foundingDate":"2006-01-01","legalName":"Top Of The List","contactPoint":"https:\/\/topofthelist.net\/#ContactPoint","sameAs":["https:\/\/www.pinterest.com\/TopOfTheList\/","https:\/\/twitter.com\/TopOfTheListLLC","https:\/\/www.facebook.com\/TopOfTheListSEO\/"],"address":"https:\/\/topofthelist.net\/#PostalAddress","logo":"https:\/\/topofthelist.net\/wp-content\/themes\/totl\/graphics\/totl-logo.png","description":"We are a full service digital marketing agency based in Grand Rapids, MI. 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