[{"@context":"http:\/\/schema.org","@type":"CollectionPage","hasPart":[{"@type":"WebPage","url":"https:\/\/topofthelist.net\/business-anniversaries-portfolio\/","text":"Celebrating business milestones with a modern digital presence\nBusiness Anniversaries is a blog and directory that helps companies showcase milestone achievements and discover vendors who make corporate celebrations memorable. The site had strong content but an outdated, non-responsive design that limited usability and engagement. The new goal was clear: modernize the platform, improve accessibility, and make it easier for visitors to find and share the information that matters most.\n\nscreenshot of business anniversaries homepage on a desktop screen\nDesktop\nscreenshot of business anniversaries homepage on a mobile screen\nMobile\nRefreshed web design built for clarity and connection\nThe redesigned site centers on simplicity and responsiveness, allowing users to navigate effortlessly across devices. The homepage now features dynamic content\u2014recent blog posts, newly added directory listings, and a vendor section spotlighting businesses that support corporate celebrations.\n\nA new logo and color palette convey both festivity and professionalism, while a lightweight site structure ensures fast load times and easy content management. The result is a clean, approachable interface that invites visitors to explore, engage, and celebrate.\n\nContent and functionality that drive engagement\nThe new layout highlights two main areas of focus:\n\nBlog: Regularly updated articles keep the content fresh and relevant, with the latest three posts featured prominently on the homepage.\nBusiness Directory: Divided into two sections\u2014companies celebrating milestones and vendors offering related products and services\u2014each designed to be easily searchable and visually distinct.\nA dedicated Resource Page adds extra value, offering inspiration and practical ideas for marking major business achievements. A clear top navigation and fixed sidebar make the site effortless to browse, encouraging longer visits and repeat engagement.\n\nBehind the build\nDeveloped on WordPress with Flywheel hosting\nBuilt using GeneratePress and GenerateBlocks for flexibility and performance\nIntegrated business directory plugin for organized listings\nOptimized for SEO, accessibility, and site speed\nFully GDPR-compliant for user trust and transparency\nThe new Business Anniversaries website blends thoughtful design with purposeful structure, helping organizations celebrate success while connecting them with the people and services that make each milestone memorable.","name":"Business Anniversaries Portfolio","timeRequired":"P0Y0M0DT0H1M14S","about":"https:\/\/topofthelist.net\/business-anniversaries-portfolio\/#WebSite","copyrightYear":"2025.0","image":"https:\/\/topofthelist.net\/wp-content\/uploads\/MacBook-Pro-1759514119285-490x1024.jpeg.webp","mentions":["https:\/\/www.wikidata.org\/wiki\/Q13166","https:\/\/en.wikipedia.org\/wiki\/Blog","https:\/\/www.wikidata.org\/wiki\/Q180711","https:\/\/www.wikidata.org\/wiki\/Q897682"],"inLanguage":{"@id":"https:\/\/topofthelist.net\/#English"},"wordCount":"337","@id":"https:\/\/topofthelist.net\/business-anniversaries-portfolio\/"},{"@type":"WebPage","mentions":["https:\/\/www.wikidata.org\/entity\/Q163740#Thing","https:\/\/www.wikidata.org\/wiki\/Q96322879","https:\/\/www.wikidata.org\/wiki\/Q13166","https:\/\/en.wikipedia.org\/wiki\/Blog","https:\/\/www.wikidata.org\/wiki\/Q180711"],"text":"Guiding Light faced challenges in regularly updating announcements and blog posts on their website. The site had been built several years ago using a bulky theme that slowed down the site significantly and was not user-friendly. Determined to enhance front- and back-end user experience, they partnered with Top Of The List to create a fresh site design and streamlined development.  The organization\u2019s goal was to maintain their distinctive branding while simplifying the process for their team to seamlessly make site updates. Our team started the process with a fresh, lighter theme. Leveraging an intuitive site-builder, we streamlined the update process, making it a breeze for the Guiding Light team. Copy and images were migrated to the new site and optimized for lightning-fast loading speeds.\n\nThe organization\u2019s branding was retained while displaying more valuable communications at the top of the page. Notably, both blog posts and general announcements are displayed on the homepage. The result is a renewed digital presence that helps both donors and individuals seeking recovery to easily discover the information they need. Roughly one-third of the client\u2019s visitors access the site on mobile devices, so each page was optimized for small screens. Other project details:\n\nHosted by Flywheel\nBuilt using WordPress\nUses the GeneratePress theme, which provides a lightweight site foundation.\nThe Elementor Pro site builder is user-friendly and makes it easy for clients to make minor site updates.\nTop Of The List always creates websites with SEO best practices in mind.\nRaiseDonors, the client\u2019s donation management tool, was integrated into the site.\nForm submissions are routed to different client emails depending on the specific form and subject.\nNewsletters and other PDFs are displayed as 3D flip-book pages.","inLanguage":{"@id":"https:\/\/topofthelist.net\/#English"},"isFamilyFriendly":true,"video":"https:\/\/topofthelist.net\/guiding-light-portfolio\/#VideoObject","url":"https:\/\/topofthelist.net\/guiding-light-portfolio\/","image":"https:\/\/topofthelist.net\/wp-content\/uploads\/gl-addiction-3-scaled.jpg","name":"Guiding Light Portfolio","about":"https:\/\/topofthelist.net\/guiding-light-portfolio\/#WebSite","copyrightYear":"2024","@id":"https:\/\/topofthelist.net\/guiding-light-portfolio\/"},{"@type":"WebPage","mentions":["https:\/\/www.wikidata.org\/wiki\/Q168210","https:\/\/www.wikidata.org\/wiki\/Q13166","https:\/\/en.wikipedia.org\/wiki\/Blog","https:\/\/en.wikipedia.org\/wiki\/Web_design","https:\/\/www.wikidata.org\/wiki\/Q180711"],"text":"After taking over a similar, abandoned domain, our team began The Job Blog project. The goal was to create a website that provides information and resources related to HR. It is targeted to two main audiences: HR personnel, and individuals at any point in their career process.  Whether someone is looking for a job or currently employed, or they work in Human Resources, The Job Blog is a way to learn and stay up to date on HR topics, ask questions to solicit advice or answer questions others have, and communicate with experts or other employees in similar situations. The website was started from scratch using a lightweight theme and a simple, content-focused design.\n\nThe two main areas of the site are the blogs and forums. The forums were created using a well-tested plugin that allows users to create accounts to post topics and comments to share experiences with other users. This plugin was configured to integrate with the theme\u2019s layout and architecture.\n\nUsing tags and categories, separate blogs were created: one for Careers (those employed or seeking other jobs), and one for HR personnel (anyone that works in HR). The ability for different authors and reviewers to post articles was also added to demonstrate subject expertise.\n\nOther project details:\n\nDeveloped on WordPress using Flywheel hosting\nGeneratePress theme used with GenerateBlocks builder\nwpForo Forum configured to create user forums\nPublishPress Authors provides ability for multiple authors and bios on a single post\nSEO and speed optimization tools utilized for peak website performance","inLanguage":{"@id":"https:\/\/topofthelist.net\/#English"},"isFamilyFriendly":true,"image":"https:\/\/topofthelist.net\/wp-content\/uploads\/jobblog-home.jpg","url":"https:\/\/topofthelist.net\/job-blog-portfolio\/","name":"The Job Blog Portfolio","about":"https:\/\/topofthelist.net\/job-blog-portfolio\/#WebSite","copyrightYear":"2024","@id":"https:\/\/topofthelist.net\/job-blog-portfolio\/"},{"@type":"WebPage","mentions":["https:\/\/www.wikidata.org\/wiki\/Q96322879","https:\/\/www.wikidata.org\/wiki\/Q13166","https:\/\/en.wikipedia.org\/wiki\/Blog","https:\/\/www.wikidata.org\/wiki\/Q180711"],"copyrightYear":"2025.0","inLanguage":{"@id":"https:\/\/topofthelist.net\/#English"},"isFamilyFriendly":true,"text":"Kase is a third-party logistics (3PL) fulfillment partner that supports ecommerce and retail brands by managing their fulfillment and shipping operations. Their services include omnichannel and B2B fulfillment, 2-day and same-day delivery, returns processing, and more.  Our SEO client, formerly known as ShippingTree, initially engaged us to redesign their website. Midway through the project, the team became so enthusiastic about the refreshed design that they decided to take things a step further \u2014 rebranding entirely with a new name and logo. This shift expanded the scope of the project to include a full rebrand: updating the site with the new name, logo, and imagery, as well as transitioning their domain from ShippingTree to Kase \u2014 all while carefully preserving the SEO equity they had already built. \nDesign\nThis project began by gathering input from Kase, who emphasized a desire for a tech-savvy look and dynamic motion elements. To reflect this, a dark background was selected\u2014tapping into the widely preferred dark mode aesthetic known for conveying modernity and innovation. Detailed wireframes were created to ensure all key content and features the client requested were included.\n\nWith the layout established, the design process moved forward in close collaboration with the client to align the design with their brand identity, making sure the visual style and user experience supported their goals. Throughout development, ongoing feedback and testing guided adjustments, resulting in a cohesive and polished final product.\n\nDevelopment\nThe development phase focused on selecting a lightweight WordPress theme to ensure fast load times and design flexibility. A user-friendly page builder was chosen, allowing the client to make updates and edits independently in the future. To fulfill the client\u2019s request for a dynamic, motion-rich experience, features such as fade-in entrance animations, scrolling background effects, logo marquees, and embedded video were incorporated.\n\nWith frequent blog publishing in mind, a dedicated blog page was created and enhanced with a text-to-voice component to boost accessibility and engagement. Accessibility remained a key priority throughout the site, with a dark background that supported the design vision while improving contrast and readability.\n\nAn advanced search plugin was integrated to offer greater control over how users access and navigate the site\u2019s content. Additionally, custom JavaScript-based CTAs were implemented to keep contact forms hidden until needed, helping reduce page clutter.\nOver half of Kase\u2019s traffic is from mobile devices, so responsive design was important. We ensured that each page layout translated to small screens of any size.","video":"https:\/\/topofthelist.net\/kase-portfolio\/#VideoObject","about":"https:\/\/topofthelist.net\/kase-portfolio\/#WebSite","url":"https:\/\/topofthelist.net\/kase-portfolio\/","name":"Kase Portfolio","image":"https:\/\/topofthelist.net\/wp-content\/uploads\/kase-omnichannel-fulfillment.jpg","@id":"https:\/\/topofthelist.net\/kase-portfolio\/"},{"@type":"WebPage","mentions":["https:\/\/www.wikidata.org\/wiki\/Q845249","https:\/\/www.wikidata.org\/wiki\/Q83058","https:\/\/www.wikidata.org\/wiki\/Q13166","https:\/\/www.wikidata.org\/wiki\/Q180711"],"image":"https:\/\/topofthelist.net\/wp-content\/uploads\/about-desktop-scaled.jpg","name":"Northern MI Forestry Portfolio","url":"https:\/\/topofthelist.net\/northern-mi-forestry-portfolio\/","text":"The timber-harvesting company Northern MI Forestry reached out to Top Of The List, looking for a West Michigan-based website design company to create a fresh, professional site. Previously, they had relied on word of mouth and connections with local sawmills for new business. However, they decided to invest in a more legitimate online presence. In addition to designing their new site, Top Of The List also created a new logo for them.  With their updated site, Northern MI Forestry can now reach more prospects through organic search and provide key information to property owners before signing a contract. The site is designed with easy navigation and clear calls to action (CTAs) to drive conversions. Our team started with a brand-new site and began the design process based on client requirements: a website that informs potential customers about the types of trees they harvest, the methods used, and the environmental benefits of harvesting. They sought a professional-looking site to establish them as a reputable and trustworthy business.\n\nAfter gathering content from the client, we strategized the most effective way to provide information to visitors. Through user journey mapping, we structured the website\u2019s architecture and identified key points to communicate. The result is a user-friendly, straightforward, and professional-looking site. Other project details:\n\nBuilt using WordPress with the GeneratePress lightweight theme\nHosted on Flywheel\nUses Elementor site builder\nSpam-blocking plugin added to on-site forms\nSEO and speed optimization tools utilized for peak website performance","about":"https:\/\/topofthelist.net\/northern-mi-forestry-portfolio\/#WebSite","video":"https:\/\/topofthelist.net\/northern-mi-forestry-portfolio\/#VideoObject","inLanguage":{"@id":"https:\/\/topofthelist.net\/#English"},"isFamilyFriendly":true,"copyrightYear":"2024","creator":"https:\/\/topofthelist.net\/about-us\/","@id":"https:\/\/topofthelist.net\/northern-mi-forestry-portfolio\/"},{"@type":"WebPage","name":"PELS Portfolio","mentions":["https:\/\/www.wikidata.org\/wiki\/Q1045367","https:\/\/topofthelist.net\/services\/hosting\/","https:\/\/www.wikidata.org\/wiki\/Q13166","https:\/\/www.wikidata.org\/wiki\/Q180711"],"image":"https:\/\/topofthelist.net\/wp-content\/uploads\/work-at-pels.jpg","text":"PELS approached Top Of The List asking for help with their website. Initially, they wanted updates to the site to make consistently available job offers more visible. The jobs involve working with individuals that have special needs, and guiding them towards fulfilling employment and a happy lifestyle. The original site was on an extremely buggy, \u201clegacy\u201d version of Joomla. We also discovered that the site had been compromised as a result.  Per our recommendation, PELS had their site redesigned, using WordPress as its new platform. We worked closely with them, updated the architecture to their needs, and gave the site a more compelling look and feel. Our team started fresh with the GeneratePress theme, a lightweight base that is optimized for speed. PELS requested that the site emphasize their inclusivity with a friendly interface, so movement lines were integrated into the design. Real-life images were added to help the site feel more authentic.\n\nIt was important to PELS that their team can be contacted through the site directly, but in a way that limited spam email. The solution was to add contact forms to each team member\u2019s bio. Each form was assigned to the team member\u2019s unique email, so they received it directly once it was submitted. This ensured that each member was available for communication while maintaining the privacy of their email address.\n\nAnother goal was for visitors to easily find employment opportunities at their organization. Job listing and application buttons were added to the homepage header, and considerably more information was added to the Work at PELS page. The site was also connected to PELS\u2019 Indeed job listings, providing a seamless experience for applicants. Other project details:\n\nCreated with WordPress\nHosted on Flywheel through Top Of The List\u2019s hosting service package\nUses GeneratePress theme with Gutenberg and GenerateBlocks\nFormidable Forms used for contact submissions\nIndeed Integration\nGDPR\/CCPA compliant","url":"https:\/\/topofthelist.net\/pels-portfolio\/","about":"https:\/\/topofthelist.net\/pels-portfolio\/#WebSite","video":"https:\/\/topofthelist.net\/pels-portfolio\/#VideoObject","inLanguage":{"@id":"https:\/\/topofthelist.net\/#English"},"isFamilyFriendly":true,"copyrightYear":"2024","@id":"https:\/\/topofthelist.net\/pels-portfolio\/"},{"@type":"WebPage","mentions":["https:\/\/www.wikidata.org\/wiki\/Q96322879","https:\/\/www.wikidata.org\/wiki\/Q13166","https:\/\/www.wikidata.org\/wiki\/Q180711"],"text":"The new owners of Professional Pool & Patio approached us, requesting web design and development to reflect their new ownership of the Muskegon-based company. They desired a new logo, new design, and new content\u2013especially images. They wanted a magazine-type site to professionally display what they offer, one that impresses visitors and gets them excited about their products. Eventually, they plan to expand into online sales for their pool and spa maintenance products. Our team gathered content from the original site to create an attractive, new website. Through evaluation, we pinpointed effective elements and discarded outdated or irrelevant material. Fresh images were integrated to showcase the business services and products. Additionally, strategically-placed calls-to-action (CTAs) were added to boost lead generation.\n\nTop Of The List adheres to mobile-first design principles, ensuring consistent quality across all devices. The same approach was taken for Professional Pool & Patio\u2019s website, with thorough responsive optimization and testing conducted on every page. Other project details:\n\nThe site was built using WordPress with Flywheel hosting.\nThe GeneratePress theme provided a lightweight base for fast page loading speed.\nElementor Pro block builder allows an easy way for the client to update the content and design elements of their site.\nThough full SEO optimization was not requested at the time the site was developed, Top Of The List always creates websites with SEO best practices in mind.","inLanguage":{"@id":"https:\/\/topofthelist.net\/#English"},"isFamilyFriendly":true,"image":"https:\/\/topofthelist.net\/wp-content\/uploads\/pro-pool-pools-scaled.jpg","name":"Professional Pool and Patio Portfolio","video":"https:\/\/topofthelist.net\/pro-pool-portfolio\/#VideoObject","about":"https:\/\/topofthelist.net\/pro-pool-portfolio\/#WebSite","url":"https:\/\/topofthelist.net\/pro-pool-portfolio\/","copyrightYear":"2024","@id":"https:\/\/topofthelist.net\/pro-pool-portfolio\/"},{"@type":"WebPage","mentions":["https:\/\/www.wikidata.org\/wiki\/Q134471","https:\/\/www.wikidata.org\/wiki\/Q24634210","https:\/\/www.wikidata.org\/wiki\/Q13166","https:\/\/www.wikidata.org\/wiki\/Q180711"],"text":"As part of their marketing strategy, our existing client, Whiplash, launched a logistics podcast series called \u201cSippin\u2019 & Shippin\u2019\u201d. They launched this in house and hosted it on Wix. The site featured insights from two of their supply chain management experts and included a guest in each episode.  Unfortunately, the platform chosen introduced complexities when publishing episodes across various podcast distribution sites. Given the project\u2019s funding limits, they decided to keep the site\u2019s original design, but wanted a better website platform\u2014one that allowed for easier updates, supplementary content, and a more streamlined podcast distribution. The existing design was outlined and redeveloped into the new site using a simple yet effective brand framework. We employed a lightweight theme and enhanced Gutenberg blocks to ensure seamless performance and swift moving times.\n\nAs part of the redevelopment process, we integrated lead generation contact forms and podcast subscription sign-up features. Additionally, we revamped the blog to highlight fresh content related to logistics and other related topics.\n\nRecognizing that many listeners access podcasts via mobile devices, we fine-tuned every page and post for optimal viewing on small screens. Other project details:\n\nHosted on Flywheel\nBuilt on WordPress platform\nUsed GeneratePress theme with GenerateBlocks for a faster website experience\nPodcasts hosted on-site and presented using Seriously Simple Podcasting for a streamlined podcast uploading process\nImplemented the search function using AJAX to load results without interfering with page behavior","inLanguage":{"@id":"https:\/\/topofthelist.net\/#English"},"isFamilyFriendly":true,"name":"Sippin and Shippin Portfolio","video":"https:\/\/topofthelist.net\/shippin-shippin-portfolio\/#VideoObject","about":"https:\/\/topofthelist.net\/shippin-shippin-portfolio\/#WebSite","image":"https:\/\/topofthelist.net\/wp-content\/uploads\/sip-ship-blog-scaled.jpg","url":"https:\/\/topofthelist.net\/shippin-shippin-portfolio\/","copyrightYear":"2024","@id":"https:\/\/topofthelist.net\/shippin-shippin-portfolio\/"},{"@type":"WebPage","about":"https:\/\/topofthelist.net\/spina-enterprises-portfolio\/#WebSite","text":"As a B2B company in the small and large motor repair industry, the former owners of this site\u2014Harrison Electric, Inc.\u2014wanted the website to reflect their expertise and integrity \u201cwithout too much marketing fluff\u201c. In addition to its design and development described below, we worked closely with them to craft the right content. While extensive, their team was extremely pleased with the final copy and design, feeling it reflected the language of their industry.  Just months after its launch, Harrison Electric was sold to Spina Enterprises. Top Of The list updated the colors, logo, and minimal content to match Spina\u2019s parent website, spinaelectric.com. The match was accomplished quickly and competently on a very limited budget. While no SEO was involved, organic visitors continue to increase each month since its launch in February 2023, shown in their hosting report. Our team began with a lightweight WordPress theme tailored to the client\u2019s needs for a clean and straightforward site. Honoring their vision, we crafted a modular design using their logo\u2019s colors. Utilizing the powerful Gutenberg editor and GenerateBlocks, a seamless builder compatible with Gutenberg, we meticulously developed every page of the site.\n\nUpon finalizing the pages, our focus shifted to enhancing user engagement and conversion rates. We strategically integrated intuitive contact forms and compelling calls-to-action (CTAs) throughout the site. The client\u2019s provided images adds authenticity, ensuring the site genuinely resonates with its audience. Other project details:\n\nHosted on Flywheel, through Top Of The List\u2019s hosting services\nBuilt on the WordPress platform\nUses GeneratePress theme with GenerateBlocks for a faster website experience\nBuilt with SEO in mind\nSupported by WP Rocket for faster loading","video":"https:\/\/topofthelist.net\/spina-enterprises-portfolio\/#VideoObject","mentions":["https:\/\/www.wikidata.org\/wiki\/Q13166","https:\/\/en.wikipedia.org\/wiki\/Web_design","https:\/\/www.wikidata.org\/wiki\/Q180711","https:\/\/www.wikidata.org\/wiki\/Q325421","https:\/\/www.wikidata.org\/wiki\/Q107283719"],"inLanguage":{"@type":"Language","name":"English","sameAs":"https:\/\/en.wikipedia.org\/wiki\/English_language","@id":"https:\/\/topofthelist.net\/#English"},"isFamilyFriendly":true,"copyrightYear":"2024","image":"https:\/\/topofthelist.net\/wp-content\/uploads\/spina-electric-motor-rewinding-scaled.jpg","name":"Spina Enterprises Portfolio","url":"https:\/\/topofthelist.net\/spina-enterprises-portfolio\/","@id":"https:\/\/topofthelist.net\/spina-enterprises-portfolio\/"},{"@type":"WebPage","mentions":["https:\/\/www.wikidata.org\/entity\/Q163740#Thing","https:\/\/www.wikidata.org\/wiki\/Q393808","https:\/\/www.wikidata.org\/wiki\/Q96322879","https:\/\/www.wikidata.org\/wiki\/Q13166","https:\/\/www.wikidata.org\/wiki\/Q180711"],"text":"West Michigan Dog Sports approached us as a new, 501c3 organization in West Michigan. Their goal: to create a dog sports facility in the Grand Rapids area that offers a year-round, fully climate-controlled training and competition space for all types of dog sports and activities.  Their digital marketing had been solely on Facebook, and they felt a website was needed to expand the legitimacy and visibility of their organization. In the future, they plan to provide online signups for training classes, seminars, workshops, and more.  WMDS requested a site that was simple to navigate and visually appealing. They asked that it include kinetic effects and transitions as one scrolls the pages, and exciting, vibrant colors. Ensuring the home page got right to the point, donations were very simple and easy to make, and photos from local dog owners and their dogs were prominent rounded out top priorities for their new website. The site began with a lightweight theme to build upon. Images and copy were collected from the client, and the most important information was posted front and center on the homepage. We added the vision and purpose of the organization, along with a way to donate and upcoming offerings.\n\nSince class sessions were not yet planned, placeholders were added for each class with a brief explanation. This allows an easy way to link to each class once those sessions become available, while letting visitors know what to expect from the organization.\n\nAn events page was also added that allows for event details to be added smoothly by the organization\u2019s team members. Multiple calls-to-action (CTAs) are present to encourage donations while WMDS raises funding for their new facility. Other project details:\n\nSite was built using WordPress\nFlywheel hosting\nElementor Pro builder was used for user-friendly updates to the site\nEvents calendar plugin added for client to easily add upcoming events to the site","inLanguage":{"@id":"https:\/\/topofthelist.net\/#English"},"isFamilyFriendly":true,"image":"https:\/\/topofthelist.net\/wp-content\/uploads\/wmds-about-us-scaled.jpg","about":"https:\/\/topofthelist.net\/west-michigan-dog-sports-portfolio\/#WebSite","video":"https:\/\/topofthelist.net\/west-michigan-dog-sports-portfolio\/#VideoObject","name":"West Michigan Dog Sports Portfolio","url":"https:\/\/topofthelist.net\/west-michigan-dog-sports-portfolio\/","copyrightYear":"2024","@id":"https:\/\/topofthelist.net\/west-michigan-dog-sports-portfolio\/"},{"@type":"WebPage","mentions":["https:\/\/www.wikidata.org\/wiki\/Q8074134","https:\/\/www.wikidata.org\/wiki\/Q13166","https:\/\/en.wikipedia.org\/wiki\/Blog","https:\/\/en.wikipedia.org\/wiki\/Web_design","https:\/\/www.wikidata.org\/wiki\/Q180711"],"text":"Top Of The List\u2019s long-time SEO client, Port Logistics Group, acquired a new company, Whiplash Fulfillment. Their goal was to move their traditional 3PL logistics firm into the rapidly growing e-commerce fulfillment space. Top Of The List played a major role on the team to merge portlogisticsgroup.com and whiplashfulfillment.com into one mega-site under a new domain: Whiplash.com.  Our combined teams helped rebrand them into a modern e-commerce fulfillment company. This project was such a success that ~2 years after the rebrand another acquisition took place: Whiplash was acquired by Ryder. Top Of The List then worked to rebrand the site with the Ryder name and its branding conventions. Eventually, Whiplash.com was merged into Ryder.com. Below are examples of the Whiplash site before that occurred. Multiple new features and API integrations were configured and implemented. Content was both merged and re-written. Custom website development and technical SEO ensured website authority was transferred from the original domains to the new domain. The blog was a major focus and became a digital marketing lead magnet. Its features included filtering for topic categorization, text-to-speech blog post audio, and an SEO-friendly infinite scroll on the main blog page. After launch, 3 to 4 new posts per week were written, optimized, posted, and marked up with custom schema. The re-design included new branding that maintained their wholesale and retail services but added a new focus on Whiplash clients\u2019 customer satisfaction, and high-tech e-commerce fulfillment. It was optimized for mobile users through a responsive design approach, ensuring that the layout and content adapted seamlessly to different screen sizes and devices. Interactive maps highlighted 17+ fulfillment centers and their proximity to shipping ports or major transportation hubs throughout the U.S. Other project details:\n\nThe site was built using WordPress with Flywheel hosting.\nOur custom website development was implemented based on specifications provided by an external web design team. Most new content was provided by Whiplash\u2019s internal team.\nThe project involved working closely with the design team and the Whiplash Marketing Director to build per specifications.\nA custom theme was created that used ACF Pro to display client-specific content.\nThe site was created in record time. Development began in late February and the site launched in June of that same year.\nTop Of The List applied ongoing SEO and digital marketing strategies on the new site before and after the site was launched. Website traffic soared from ~2,500 visitors per month to over 33,000 per month along with a rapidly growing customer base.\nMore technical features and integrations:\n\nContact Form Features\nForm submission source tracking\nIntegration with Salesforce, transferring website leads directly into that platform\nAutofill feature: Installation and configuration of FormComplete, to autofill contact form details based on ZoomInfo records.\nAdvanced on-site search\nGated content\nHelp pages on a subdomain for Whiplash clients using their proprietary order and shipping management software.\nA Partner Section was hosted on a third-party site but dynamically integrated into the Whiplash.com site.","inLanguage":{"@id":"https:\/\/topofthelist.net\/#English"},"isFamilyFriendly":true,"url":"https:\/\/topofthelist.net\/whiplash-portfolio\/","video":"https:\/\/topofthelist.net\/whiplash-portfolio\/#VideoObject","image":["https:\/\/topofthelist.net\/wp-content\/uploads\/whiplash-wholesale-fulfillment-1-scaled.jpg","https:\/\/topofthelist.net\/wp-content\/uploads\/plg-whiplash-graphic-1024x585.jpg.webp"],"about":"https:\/\/topofthelist.net\/whiplash-portfolio\/#WebSite","name":"Ryder E-commerce by Whiplash Portfolio","copyrightYear":"2024","@id":"https:\/\/topofthelist.net\/whiplash-portfolio\/"},{"@type":"WebPage","copyrightYear":"2025.0","mentions":["https:\/\/www.wikidata.org\/wiki\/Q13166","https:\/\/en.wikipedia.org\/wiki\/Blog","https:\/\/www.wikidata.org\/wiki\/Q180711","https:\/\/www.wikidata.org\/wiki\/Q5926631"],"inLanguage":{"@id":"https:\/\/topofthelist.net\/#English"},"isFamilyFriendly":true,"name":"WSI Portfolio","url":"https:\/\/topofthelist.net\/wsi-portfolio\/","text":"WSI is one of the largest privately held third-party logistics providers in the United States. Founded in 1966, they started in chemical warehousing and transportation, then grew to 13M sq. ft. of U.S. warehouse space, added ecommerce fulfillment, and expanded into various CPG industries.  Their warehousing, fulfillment, and transportation services are designed to elevate the customer experience at every stage of the supply chain. From production through distribution, WSI delivers tailored solutions that streamline operations, enhance accuracy, and drive efficiency.  WSI engaged us to take over a website design and development project that had been initiated by another agency. While eager to launch quickly, they felt the site required a more modern aesthetic and a significantly reduced amount of text.  To stay within time and budget constraints, we retained the existing theme but implemented numerous updates to image formats, color palette, typography, and copy. Given the site\u2019s strong existing SEO foundation, we also prioritized preserving key placements to maintain its search performance.\nThis website project focused more on development and elements than full-scale design, since the site was partially built but not yet live. The process began in close collaboration with the client to identify desired changes and improvements to the existing framework. New pages were then created to align with the company\u2019s branding and purpose, incorporating consistent design elements such as navigation, color schemes, and imagery.\n\nInteractive filters based on warehouse capabilities were added to the locations page to enhance usability for end users. Additional content was installed and customized to integrate seamlessly with the site\u2019s existing design. Prior to launch, a comprehensive audit was completed to identify and address technical issues, ensuring the site was polished and ready to go live.\n65% of WSI\u2019s traffic comes from mobile devices, so responsive design was important. Each page was tested on varying screen-sizes for usability.\nOther project details:\n\nHosted on WP Engine\nDeveloped using WordPress platform\nHubspot form integration\nSEO preservation\nSite optimized for page speed\nBuilt using SEO best practices\nText-to-speech tool utilized for easy blog post reading\nSchema markup implemented for AI search and knowledge graph optimization\nGDPR\/CCPA compliant for cookie consent","about":"https:\/\/topofthelist.net\/wsi-portfolio\/#WebSite","video":"https:\/\/topofthelist.net\/wsi-portfolio\/#VideoObject","image":"https:\/\/topofthelist.net\/wp-content\/uploads\/wsi-transportation.jpg","@id":"https:\/\/topofthelist.net\/wsi-portfolio\/"}],"description":"A collection of Top Of The List's web development and web design projects","name":"Web Design & Development Portfolio","inLanguage":{"@id":"https:\/\/topofthelist.net\/#English"},"copyrightYear":"2025.0","@id":"https:\/\/topofthelist.net\/website-portfolio\/"},{"@context":"https:\/\/schema.org","@type":"BreadcrumbList","@id":"https:\/\/topofthelist.net\/website-portfolio\/#BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Website Portfolio","item":"https:\/\/topofthelist.net\/website-portfolio\/#breadcrumbitem"}]}]