In what could be viewed as one of the largest contracts for Top Of The List to date, Koeze Company chose Beverly Mapes, President of Top Of The List, to head the Internet Marketing direction for their website, koeze.com.
“It’s time to move in this direction,” said Jeff Koeze, Managing Director at Koeze. “We’ve been very successful with our catalog and phone order service, as well as the two retail stores. We pride ourselves in customer service and in offering the best tasting products in our field. But we’d like to put more focus on the Internet marketing side now. That includes a variety of things, such as organic SEO, paid inclusion, usability, creating a new look for our existing website, and getting into some of the social marketing aspects of search engine marketing. There’s a much larger target market out there that we plan to tap into with all of this.”
Mapes couldn’t be happier about the arrangement. “They [Koeze employees] are great people to work with and have an excellent product. I feel like a kid in a cookie jar with all the SEO techniques just waiting for implementation at Koeze.” She added with a grin, “Of course if I help market their gourmet products, I certainly have to try them all too.”
Koeze feels good about the arrangement too. “We’re very excited about working with Ms. Mapes on our SEO and SEM efforts. She’s an excellent match for what we need right now.” he said. Koeze Company is a Grand Rapids manufacturer of Cream-Nut natural peanut butter, which won awards for best-tasting in its class at The Fancy Food Show in New York this year. Koeze also has a product line extending from cashews, gourmet nuts, and fine chocolates, to unique gift baskets.
About the Author
Nicole VesotaVice President & Project Manager
Nicole has been working in online marketing since 2007 when she joined Top Of The List. She loves creative endeavors and spending time with her daughter.
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