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This shift expanded the scope of the project to include a full rebrand: updating the site with the new name, logo, and imagery, as well as transitioning their domain from ShippingTree to Kase \u2014 all while carefully preserving the SEO equity they had already built. \nDesign\nThis project began by gathering input from Kase, who emphasized a desire for a tech-savvy look and dynamic motion elements. To reflect this, a dark background was selected\u2014tapping into the widely preferred dark mode aesthetic known for conveying modernity and innovation. Detailed wireframes were created to ensure all key content and features the client requested were included.\n\nWith the layout established, the design process moved forward in close collaboration with the client to align the design with their brand identity, making sure the visual style and user experience supported their goals. Throughout development, ongoing feedback and testing guided adjustments, resulting in a cohesive and polished final product.\n\nDevelopment\nThe development phase focused on selecting a lightweight WordPress theme to ensure fast load times and design flexibility. A user-friendly page builder was chosen, allowing the client to make updates and edits independently in the future. To fulfill the client\u2019s request for a dynamic, motion-rich experience, features such as fade-in entrance animations, scrolling background effects, logo marquees, and embedded video were incorporated.\n\nWith frequent blog publishing in mind, a dedicated blog page was created and enhanced with a text-to-voice component to boost accessibility and engagement. Accessibility remained a key priority throughout the site, with a dark background that supported the design vision while improving contrast and readability.\n\nAn advanced search plugin was integrated to offer greater control over how users access and navigate the site\u2019s content. Additionally, custom JavaScript-based CTAs were implemented to keep contact forms hidden until needed, helping reduce page clutter.\nOver half of Kase\u2019s traffic is from mobile devices, so responsive design was important. 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A complete suite of internet marketing services includes SEO, PPC management, local SEO, consulting, and more to help you reach the top of the list!","name":"Top Of The List","image":"https:\/\/topofthelist.net\/wp-content\/themes\/totl\/graphics\/totl-logo.png","alternateName":"TOTL","url":"https:\/\/topofthelist.net\/","@id":"https:\/\/topofthelist.net\/about-us\/"},"@id":"https:\/\/topofthelist.net\/kase-portfolio\/#WebSite","potentialAction":{"@type":"SearchAction","query":"required","target":"https:\/\/topofthelist.net\/?s={search_term_string}","name":"potentialAction","query-input":"required name=search_term_string","@id":"https:\/\/topofthelist.net\/#SearchAction"}},"video":{"@type":"VideoObject","name":"Kase Website Video","description":"Video of Kase's website homepage","duration":"P0Y0M0DT0H0M35S","contentUrl":"https:\/\/topofthelist.net\/wp-content\/uploads\/Kase-Homepage-Video-1.mp4","thumbnailUrl":"https:\/\/topofthelist.net\/wp-content\/uploads\/kase-video-thumbnail.jpg","uploadDate":"2025-06-12","embedUrl":"https:\/\/topofthelist.net\/wp-content\/uploads\/Kase-Homepage-Video-1.mp4","@id":"https:\/\/topofthelist.net\/kase-portfolio\/#VideoObject"},"inLanguage":{"@type":"Language","name":"English","sameAs":"https:\/\/en.wikipedia.org\/wiki\/English_language","@id":"https:\/\/topofthelist.net\/#English"},"mentions":[{"@type":"Thing","url":"https:\/\/en.wikipedia.org\/wiki\/Blog","name":"wiki-blog","@id":"https:\/\/en.wikipedia.org\/wiki\/Blog"},{"@type":"Thing","url":"https:\/\/www.wikidata.org\/wiki\/Q13166","name":"wiki-wordpress","@id":"https:\/\/www.wikidata.org\/wiki\/Q13166"},{"@type":"Thing","url":"https:\/\/www.wikidata.org\/wiki\/Q180711","name":"wiki-search-engine-optimization","@id":"https:\/\/www.wikidata.org\/wiki\/Q180711"},{"@type":"Thing","url":"https:\/\/www.wikidata.org\/wiki\/Q96322879","name":"wiki-elementor","@id":"https:\/\/www.wikidata.org\/wiki\/Q96322879"}],"@id":"https:\/\/topofthelist.net\/kase-portfolio\/"},{"@context":"https:\/\/schema.org","@type":"BreadcrumbList","@id":"https:\/\/topofthelist.net\/kase-portfolio\/#BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Kase – Portfolio","item":"https:\/\/topofthelist.net\/kase-portfolio\/#breadcrumbitem"}]}]