[{"@context":"http:\/\/schema.org","@type":"WebPage","name":"Innerspace Migration Portfolio","text":"The Backstory: Solaire Medical was acquired, rebranded as InnerSpace, and needed to move their entire web presence to a brand-new domain: innerspacehealthcare.com.\n\nThe Problem\nIf you botch a domain migration, you can easily tank your organic traffic by 30% to 70%. Solaire had spent years building up solid keyword rankings, category authority, and a clean backlink profile. Moving domains while simultaneously changing the brand name meant search engines and AI scrapers were about to lose their main reference points.\n\nred warning badge showing standard migration = 30% to 70% traffic drop\ngreen checkmark showing Top Of The List\u2019s migration = 0% traffic drop\nTo make things more interesting, the legacy site had some technical debt\u2014like messy redirect chains. On top of that, the acquired site used completely different product part numbers than those used by the acquired company. This proved a massive risk because a significant portion of the acquired site\u2019s traffic came from buyers searching on exact part numbers; if those external searches hit the new domain and failed to resolve, it would break the sales pipeline and subsequent conversions. \n\nThe Fix\nInstead of doing everything at once, we used a \u201cPreservation First\u201d approach, spacing out the rebrand and the domain cutover by 3 months to keep things manageable..\n\nDomain cutover: solairemedical.com domain changed to innerspacehealthcare.com\nA soft rebrand was introduced on the site dubbed: InnerSpace Portfolio by Solaire Medical\n\n1\n\nAudit & Map\n\nCrawl the old site, benchmark the top-performing URLs, and build a clean, 1-to-1 301 redirect map that removed redirect chains. This helped pass the link equity over to the new domain.\n\n2\n\nParity Check\n\nMade sure the code matched where it counted\u2014keeping title tags, headers, schema markup, and image alts identical between the old and new setups was critical. We also created a strategy to ensure searches on the legacy part numbers brought up the correct product page.\n\n3\n\nThe Cutover\n\nDeploy the redirects, push the new sitemaps, verify the tracking pixels, and update the webmaster tools.\n\n4\n\nExternal Cleanup\n\nUpdate as many backlinks to point directly to the new domain as possible to further signal the domain change to search engines.\n\nRebrand: Fully rebrand InnerSpace Portfolio by Solaire Medical to InnerSpace Healthcare\n\nReplaced branding and updated logos, colors and design sitewide.\nPerformed a clean sweep of external citations\u2014social profiles, directories, and ad networks\u2014so search indexes and AI models could easily map the old brand to the new one.\nThe entire projectg required cross-functional collaboration between the InnerSpace team, their website developer, Swampside Studio, and Top Of The List\u2019s team. Working together, we pulled it off beautifully.\n\nThe Payoff\nWe completely flattened the risk curve. Instead of the usual traffic drop, the migration went smoothly:\n\n100%\n\nRankings Preserved\n\n1:1\n\nRedirects Preserved\n\n$0 Ad Spend\n\nWasted on Broken Links\n\n0% Traffic Loss\n\nMaintained all priority keyword rankings through the cutover.\n\nClean Authority Handoff\n\nThe old domain\u2019s authority transferred perfectly to the new setup.\n\nZero Data Gaps\n\nConversion tracking stayed live the entire time, with no dropped leads.\n\nProject Overview\nFull corporate rebrand from Solaire Medical to InnerSpace, including new name and domain\nStrategic domain migration to innerspacehealthcare.com using a one-to-one redirect map\nPre-launch site audit, ranking benchmark, and backlink inventory\nLegacy landing pages archived to safeguard copy, schema, and layout\nSEO metadata preserved, then reviewed for parity\nBrand citation cleanup across social profiles\nAds and extensions rewritten to reflect the new brand\nDirectory listings updated\nSeveral months of post-launch monitoring against pre-launch benchmarks\nLooking to rebrand, migrate domains, or redesign without losing your search equity?\n\nWork with Top Of The List to reach your goals!","url":"https:\/\/topofthelist.net\/innerspace-migration\/","isFamilyFriendly":true,"copyrightYear":"2026.0","wordCount":"599","timeRequired":"P0Y0M0DT0H2M11S","about":{"@type":"WebSite","url":"https:\/\/innerspacehealthcare.com\/","name":"Innerspace Website","contributor":{"@type":"Organization","numberOfEmployees":"4","areaServed":"https:\/\/www.wikidata.org\/wiki\/Q30#Country","foundingDate":"2006-01-01","legalName":"Top Of The List","contactPoint":"https:\/\/topofthelist.net\/#ContactPoint","sameAs":["https:\/\/www.pinterest.com\/TopOfTheList\/","https:\/\/twitter.com\/TopOfTheListLLC","https:\/\/www.facebook.com\/TopOfTheListSEO\/"],"address":"https:\/\/topofthelist.net\/#PostalAddress","logo":"https:\/\/topofthelist.net\/wp-content\/themes\/totl\/graphics\/totl-logo.png","description":"We are a full service digital marketing agency based in Grand Rapids, MI. A complete suite of internet marketing services includes SEO, PPC management, local SEO, consulting, and more to help you reach the top of the list!","name":"Top Of The List","image":"https:\/\/topofthelist.net\/wp-content\/themes\/totl\/graphics\/totl-logo.png","alternateName":"TOTL","url":"https:\/\/topofthelist.net\/","@id":"https:\/\/topofthelist.net\/about-us\/"},"@id":"https:\/\/topofthelist.net\/innerspace-migration\/#WebSite","potentialAction":{"@type":"SearchAction","query":"required","target":"https:\/\/topofthelist.net\/?s={search_term_string}","name":"potentialAction","query-input":"required name=search_term_string","@id":"https:\/\/topofthelist.net\/#SearchAction"}},"mentions":[{"@type":"Thing","url":"https:\/\/www.wikidata.org\/wiki\/Q35127","alternateName":"Website","name":"wiki-website","description":"set of related web pages served from a single web domain","sameAs":"https:\/\/en.wikipedia.org\/wiki\/Website","@id":"https:\/\/www.wikidata.org\/wiki\/Q35127"},{"@type":"Thing","url":"https:\/\/www.wikidata.org\/wiki\/Q1932543","alternateName":["Website Migration","Data Migration"],"name":"wiki-data-migration","description":"process of selecting, preparing, extracting, and transforming data and permanently transferring it from one computer storage system to another migration","sameAs":"https:\/\/en.wikipedia.org\/wiki\/Data_migration","@id":"https:\/\/www.wikidata.org\/wiki\/Q1932543"}],"inLanguage":{"@type":"Language","name":"English","sameAs":"https:\/\/en.wikipedia.org\/wiki\/English_language","@id":"https:\/\/topofthelist.net\/#English"},"@id":"https:\/\/topofthelist.net\/innerspace-migration\/"},{"@context":"https:\/\/schema.org","@type":"BreadcrumbList","@id":"https:\/\/topofthelist.net\/innerspace-migration\/#BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"InnerSpace Migration – Portfolio","item":"https:\/\/topofthelist.net\/innerspace-migration\/#breadcrumbitem"}]}]