[{"@context":"http:\/\/schema.org","@type":"BlogPosting","url":"https:\/\/topofthelist.net\/blog\/welcome-back-nicole\/","description":"We're thrilled to welcome back Nicole Vesota as Vice President of Operations. Discover what she's up to and how she\u2019s driving digital marketing results.","dateModified":"2026-07-08T00:00:00-04:00","datePublished":"2026-07-08T00:00:00-04:00","articleBody":"They say if you love something, let it go. And if she has a love for digital marketing, she\u2019ll come back with even more passion than before!  We are thrilled to announce that Nicole Vesota has officially returned to the Top Of The List family.  For nearly two decades, Nicole has been a cornerstone of our digital strategy team. Having joined us all the way back in 2007, she has shaped so much of the SEO, PPC, LSO, and content strategies our clients know and love.  While she briefly stepped away in 2024 to explore a new chapter in healthcare, her deep passion for digital marketing brought her right back home to where she belongs. She is jumping into the driver\u2019s seat as our Vice President of Operations.  What This Means For Our Clients If you\u2019ve worked with Nicole before, you already know why we\u2019re celebrating. Nicole has a unique talent for breaking down complex, technical marketing terminology into actionable, easy-to-understand insights. Whether she\u2019s crafting an organic campaign or designing a high-impact B2B social strategy, she brings a blend of analytical expertise and creative flair.  Fun fact: When she\u2019s not giving her all to Top Of The List or hanging out on nature trails with her daughter, Nicole is a talented musician who has spent over a decade writing, performing, and producing music. That innate creative edge shines through in every single campaign she touches.  Please join us in giving Nicole a massive \u201cWelcome Back!\u201d We\u2019re incredibly lucky to have her collective brains, positive attitude, and industry mastery back on the team.  Ready to take your B2B online visibility to the next level? Check out our Team Page to reconnect with Nicole and see how we can get your business back to the top of the list!","name":"Welcome Back, Nicole Vesota!","headline":"Welcome Back, Nicole Vesota!","wordCount":"297","copyrightYear":"2026.0","isFamilyFriendly":"true","timeRequired":"P0Y0M0DT0H1M5S","author":{"@type":["AboutPage","Organization"],"image":{"@type":"ImageObject","url":"https:\/\/topofthelist.net\/wp-content\/themes\/totl\/graphics\/totl-logo.png","license":"https:\/\/topofthelist.net\/wp-content\/themes\/totl\/graphics\/totl-logo.png#WebPage","name":"Top Of The List transparent logo","height":"108","width":"225","creator":{"@id":"https:\/\/topofthelist.net\/about-us\/"},"copyrightNotice":"Copyright 2015 Top Of The List","acquireLicensePage":"https:\/\/topofthelist.net\/contact-us\/","creditText":"Logo graphic created by Top Of The List","@id":"https:\/\/topofthelist.net\/wp-content\/themes\/totl\/graphics\/totl-logo.png"},"logo":{"@id":"https:\/\/topofthelist.net\/wp-content\/themes\/totl\/graphics\/totl-logo.png"},"address":{"@type":"PostalAddress","name":"TOTL Address","addressCountry":"US","addressLocality":"Grand Rapids","addressRegion":"Michigan","postalCode":"49506","streetAddress":"2513 Lake Dr SE","@id":"https:\/\/topofthelist.net\/#PostalAddress"},"url":"https:\/\/topofthelist.net\/","alternateName":"TOTL","name":"Top Of The List","headline":"About Us","description":"We are a full service digital marketing agency based in Grand Rapids, MI. A complete suite of internet marketing services includes SEO, PPC management, local SEO, consulting, and more to help you reach the top of the list!","telephone":"+1 616-940-1174","sameAs":["https:\/\/www.pinterest.com\/TopOfTheList\/","https:\/\/twitter.com\/TopOfTheListLLC","https:\/\/www.facebook.com\/TopOfTheListSEO\/"],"contactPoint":"https:\/\/topofthelist.net\/#ContactPoint","legalName":"Top Of The List","foundingDate":"2006-01-01","areaServed":"https:\/\/www.wikidata.org\/wiki\/Q30#Country","numberOfEmployees":"4","@id":"https:\/\/topofthelist.net\/about-us\/"},"subjectOf":{"@type":"Blog","image":{"@id":"https:\/\/topofthelist.net\/wp-content\/themes\/totl\/graphics\/totl-logo.png"},"url":"https:\/\/topofthelist.net\/blog\/","name":"Top Of The List Blog","publisher":{"@id":"https:\/\/topofthelist.net\/about-us\/"},"description":"Explore a wealth of information including effective online marketing strategies and tips for improving overall website presence. Check out the latest happenings here at Top Of The List, too!","inLanguage":{"@type":"Language","name":"English","sameAs":"https:\/\/en.wikipedia.org\/wiki\/English_language","@id":"https:\/\/topofthelist.net\/#English"},"creator":{"@id":"https:\/\/topofthelist.net\/about-us\/"},"isAccessibleForFree":"true","audience":["https:\/\/www.wikidata.org\/wiki\/Q6859454","https:\/\/topofthelist.net\/avoiding-scams-senior-citizens\/#Audience1","https:\/\/topofthelist.net\/strategies#smallbusiness"],"@id":"https:\/\/topofthelist.net\/blog\/"},"mentions":[{"@type":"Thing","name":"wiki-pay-per-click","sameAs":"http:\/\/www.wikidata.org\/entity\/Q29778","@id":"http:\/\/www.wikidata.org\/entity\/Q29778"},{"@type":"Thing","url":"https:\/\/www.wikidata.org\/wiki\/Q180711","name":"wiki-search-engine-optimization","@id":"https:\/\/www.wikidata.org\/wiki\/Q180711"},{"@type":"Thing","url":"https:\/\/www.wikidata.org\/wiki\/Q30324357","name":"wiki-local-seo","@id":"https:\/\/www.wikidata.org\/wiki\/Q30324357"}],"image":{"@type":"ImageObject","url":"https:\/\/topofthelist.net\/wp-content\/uploads\/welcome-back-nicole.jpg.webp","name":"Welcome back Nicole","height":"800","width":"1200","@id":"https:\/\/topofthelist.net\/wp-content\/uploads\/welcome-back-nicole.jpg.webp"},"about":{"@type":"Person","image":{"@type":"ImageObject","url":"https:\/\/topofthelist.net\/wp-content\/uploads\/2015\/12\/Nicole.png","license":"https:\/\/topofthelist.net\/terms-conditions\/","name":"Nicole Vesota","height":"375","width":"300","acquireLicensePage":"https:\/\/topofthelist.net\/contact-us\/","@id":"https:\/\/topofthelist.net\/wp-content\/uploads\/2015\/12\/Nicole.png"},"url":"https:\/\/topofthelist.net\/about-us\/our-team\/nicole\/","name":"Nicole Vesota","description":"With nearly two decades of experience at Top of the List, Nicole Vesota is a cornerstone of our digital strategy team.\n\nNicole joined Top of the List in 2007. Throughout her tenure, including seven years as Vice President, Nicole developed a broad skill set, including project management, SEO strategy, content development, technical implementation, PPC, and social media marketing.\n\nClients frequently praise Nicole for her positive attitude and her ability to make the technical terminology more understandable. Her creative background as a musician\u2014writing, performing, and collaborating for over ten years\u2014gives her a unique edge in the digital marketing space.\n\nThough Nicole began a new chapter in healthcare in 2024, her passion for social media advertising brought her back to us to maintain her role as our lead specialist in LinkedIn strategy. When she isn\u2019t helping clients grow their online presence, Nicole can be found exploring nature trails, producing music, or making memories with her daughter.","sameAs":"https:\/\/www.linkedin.com\/in\/nicole-vesota","jobTitle":"LinkedIn Specialist","workLocation":"https:\/\/topofthelist.net\/#GrandRapids","worksFor":{"@id":"https:\/\/topofthelist.net\/about-us\/"},"@id":"https:\/\/topofthelist.net\/about-us\/our-team\/nicole\/#Person"},"inLanguage":{"@id":"https:\/\/topofthelist.net\/#English"},"@id":"https:\/\/topofthelist.net\/blog\/welcome-back-nicole\/"},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/topofthelist.net\/blog\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"Welcome Back, Nicole Vesota!","item":"https:\/\/topofthelist.net\/blog\/welcome-back-nicole\/#breadcrumbitem"}]}]