[{"@context":"http:\/\/schema.org","@type":"BlogPosting","description":"Top Of The List owner Bev Mapes attended the most notorious of internet marketing conferences in the world, SMX Advanced.","name":"Top Of The List Owner Attends SMX Advanced: Seattle","headline":"Top Of The List Owner Attends SMX Advanced: Seattle","url":"https:\/\/topofthelist.net\/top-of-the-list-owner-attends-smx-advanced-seattle\/","dateModified":"2013-06-15","datePublished":"2013-06-15","isAccessibleForFree":"true","copyrightYear":"2013","articleBody":"This week, Top Of The List owner Bev Mapes attended the most notorious of internet marketing conferences in the world, the Search Marketing Expo, also known as SMX Advanced. The conference took place in Seattle, WA on June 11 and 12, and covered a wide range of important topics, from cutting edge SEO trends such as mobile and authorship, to the changing landscape of paid search advertising, and everything in between.  Speakers included the most influential leaders in search marketing, as well as representatives from the search engines themselves. A highlight of the week was a \u201cYou&A\u201d keynote session with Matt Cutts, a Google software engineer who keeps the SEO world informed on major algorithm changes and webmaster issues. Cutts addressed some of the most pressing topics facing search marketers: recent and future Google algorithm changes, the \u201cnot provided\u201d organic search term bucket in Google Analytics reports, how best to optimize for mobile search \u2013 and what NOT to do, authorship, structured data, importance of Google Webmaster Tools, and G+ effects (or not) on search results.  Mapes says of the conference, \u201can SEO company simply can\u2019t succeed without having knowledge of the latest search engine algorithm changes. Attending conferences like SMX Advanced allows Top Of The List to hear what\u2019s happening with search engines from their company\u2019s representatives, giving us an edge over the competition, and allowing us to provide the best results to our clients.\u201d  The conference also allows SEO agencies like Top Of The List to network with other industry leaders, and hear of their successes and failures. \u201cCase studies are often used during presentations to show how SEO leaders have dealt with various challenges, from technical issues to analytics to implementation. This gives us insight into what works, and what doesn\u2019t, making our services that much more valuable to our clients.\u201d  Attending conferences is something Top Of The List will continue to do, and owner Mapes looks forward to seeing new advances in the SEO world for years to come.","publisher":{"@type":"Organization","image":{"@type":"ImageObject","url":"https:\/\/topofthelist.net\/wp-content\/themes\/totl\/graphics\/totl-logo.png","license":"https:\/\/topofthelist.net\/wp-content\/themes\/totl\/graphics\/totl-logo.png#WebPage","name":"Top Of The List transparent logo","height":"108","width":"225","creator":{"@id":"https:\/\/topofthelist.net\/about-us\/"},"copyrightNotice":"Copyright 2015 Top Of The List","acquireLicensePage":"https:\/\/topofthelist.net\/contact-us\/","creditText":"Logo graphic created by Top Of The List","@id":"https:\/\/topofthelist.net\/wp-content\/themes\/totl\/graphics\/totl-logo.png"},"logo":{"@id":"https:\/\/topofthelist.net\/wp-content\/themes\/totl\/graphics\/totl-logo.png"},"address":{"@type":"PostalAddress","name":"TOTL Address","addressCountry":"US","addressLocality":"Grand Rapids","addressRegion":"Michigan","postalCode":"49506","streetAddress":"2513 Lake Dr SE","@id":"https:\/\/topofthelist.net\/#PostalAddress"},"url":"https:\/\/topofthelist.net\/","alternateName":"TOTL","name":"Top Of The List","description":"We are a full service digital marketing agency based in Grand Rapids, MI. A complete suite of internet marketing services includes SEO, PPC management, local SEO, consulting, and more to help you reach the top of the list!","sameAs":["https:\/\/www.pinterest.com\/TopOfTheList\/","https:\/\/twitter.com\/TopOfTheListLLC","https:\/\/www.facebook.com\/TopOfTheListSEO\/"],"contactPoint":"https:\/\/topofthelist.net\/#ContactPoint","legalName":"Top Of The List","foundingDate":"2006-01-01","areaServed":"https:\/\/www.wikidata.org\/wiki\/Q30#Country","numberOfEmployees":"4","@id":"https:\/\/topofthelist.net\/about-us\/"},"subjectOf":{"@type":"Blog","image":{"@id":"https:\/\/topofthelist.net\/wp-content\/themes\/totl\/graphics\/totl-logo.png"},"url":"https:\/\/topofthelist.net\/blog\/","name":"Top Of The List Blog","publisher":{"@id":"https:\/\/topofthelist.net\/about-us\/"},"description":"Explore a wealth of information including effective online marketing strategies and tips for improving overall website presence. Check out the latest happenings here at Top Of The List, too!","inLanguage":{"@type":"Language","name":"English","sameAs":"https:\/\/en.wikipedia.org\/wiki\/English_language","@id":"https:\/\/topofthelist.net\/#English"},"creator":{"@id":"https:\/\/topofthelist.net\/about-us\/"},"isAccessibleForFree":"true","audience":["https:\/\/www.wikidata.org\/wiki\/Q6859454","https:\/\/topofthelist.net\/avoiding-scams-senior-citizens\/#Audience1","https:\/\/topofthelist.net\/strategies#smallbusiness"],"@id":"https:\/\/topofthelist.net\/blog\/"},"author":{"@type":"Person","image":{"@type":"ImageObject","url":"https:\/\/topofthelist.net\/wp-content\/uploads\/2015\/12\/Nicole.png","license":"https:\/\/topofthelist.net\/terms-conditions\/","name":"Nicole Vesota","height":"375","width":"300","acquireLicensePage":"https:\/\/topofthelist.net\/contact-us\/","@id":"https:\/\/topofthelist.net\/wp-content\/uploads\/2015\/12\/Nicole.png"},"url":"https:\/\/topofthelist.net\/about-us\/our-team\/nicole\/","name":"Nicole Vesota","description":"With nearly two decades of experience at Top of the List, Nicole Vesota is a cornerstone of our digital strategy team.\n\nNicole joined Top of the List in 2007. Throughout her tenure, including seven years as Vice President, Nicole developed a broad skill set, including project management, SEO strategy, content development, technical implementation, PPC, and social media marketing.\n\nClients frequently praise Nicole for her positive attitude and her ability to make the technical terminology more understandable. Her creative background as a musician\u2014writing, performing, and collaborating for over ten years\u2014gives her a unique edge in the digital marketing space.\n\nThough Nicole began a new chapter in healthcare in 2024, her passion for social media advertising brought her back to us to maintain her role as our lead specialist in LinkedIn strategy. When she isn\u2019t helping clients grow their online presence, Nicole can be found exploring nature trails, producing music, or making memories with her daughter.","sameAs":"https:\/\/www.linkedin.com\/in\/nicole-vesota","jobTitle":"LinkedIn Specialist","workLocation":"https:\/\/topofthelist.net\/#GrandRapids","worksFor":{"@id":"https:\/\/topofthelist.net\/about-us\/"},"@id":"https:\/\/topofthelist.net\/about-us\/our-team\/nicole\/#Person"},"inLanguage":{"@id":"https:\/\/topofthelist.net\/#English"},"image":{"@type":"ImageObject","url":"https:\/\/topofthelist.net\/wp-content\/uploads\/2016\/01\/Bev_Mapes_Matt_Cutts.jpg","license":"https:\/\/topofthelist.net\/terms-conditions\/","name":"Bev Mapes and Matt Cutts","height":"127","width":"168","acquireLicensePage":"https:\/\/topofthelist.net\/contact-us\/","@id":"https:\/\/topofthelist.net\/wp-content\/uploads\/2016\/01\/Bev_Mapes_Matt_Cutts.jpg"},"@id":"https:\/\/topofthelist.net\/blog\/top-of-the-list-owner-attends-smx-advanced-seattle\/"},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/topofthelist.net\/blog\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"Top Of The List Owner Attends SMX Advanced: Seattle","item":"https:\/\/topofthelist.net\/blog\/top-of-the-list-owner-attends-smx-advanced-seattle\/#breadcrumbitem"}]}]