[{"@context":"http:\/\/schema.org","@type":"BlogPosting","image":{"@type":"ImageObject","url":"https:\/\/topofthelist.net\/wp-content\/uploads\/pinterest-for-business-pt-1-1024x683.jpg","name":"Pinterest for Business Pt 1","height":"683","width":"1024","@id":"https:\/\/topofthelist.net\/wp-content\/uploads\/pinterest-for-business-pt-1-1024x683.jpg"},"about":[{"@type":"Thing","name":"wiki-pinterest","sameAs":"https:\/\/www.wikidata.org\/wiki\/Q255381","@id":"https:\/\/www.wikidata.org\/wiki\/Q255381"},{"@type":"Thing","url":"https:\/\/www.wikidata.org\/wiki\/Q1323528","name":"wiki-digital-marketing","@id":"https:\/\/www.wikidata.org\/wiki\/Q1323528"}],"mentions":[{"@type":"Thing","name":"wiki-social-media-marketing","sameAs":"http:\/\/www.wikidata.org\/entity\/Q267114","@id":"http:\/\/www.wikidata.org\/entity\/Q267114"},{"@type":"Thing","url":"https:\/\/www.wikidata.org\/wiki\/Q202833","name":"wiki-social-media","@id":"https:\/\/www.wikidata.org\/wiki\/Q202833"}],"author":[{"@type":"Person","image":{"@type":"ImageObject","url":"https:\/\/topofthelist.net\/wp-content\/uploads\/mandie-allietta.png","license":"https:\/\/topofthelist.net\/terms-conditions\/","name":"Mandie Allietta","height":"553","width":"452","acquireLicensePage":"https:\/\/topofthelist.net\/contact-us\/","@id":"https:\/\/topofthelist.net\/wp-content\/uploads\/mandie-allietta.png"},"url":"https:\/\/topofthelist.net\/about-us\/our-team\/mandie\/","name":"Mandie Allietta","description":"Mandie, is a Communications graduate, also earned an AA Web Development degree. She works at Top Of The List as a Technical SEO Specialist II and combines design, SEO, and tech skills.","sameAs":"https:\/\/www.linkedin.com\/in\/mandieallietta","alumniOf":"https:\/\/www.gvsu.edu\/","gender":"Female","workLocation":"https:\/\/topofthelist.net\/#GrandRapids","worksFor":{"@type":"Organization","image":{"@type":"ImageObject","url":"https:\/\/topofthelist.net\/wp-content\/themes\/totl\/graphics\/totl-logo.png","license":"https:\/\/topofthelist.net\/wp-content\/themes\/totl\/graphics\/totl-logo.png#WebPage","name":"Top Of The List transparent logo","height":"108","width":"225","creator":{"@id":"https:\/\/topofthelist.net\/about-us\/"},"copyrightNotice":"Copyright 2015 Top Of The List","acquireLicensePage":"https:\/\/topofthelist.net\/contact-us\/","creditText":"Logo graphic created by Top Of The List","@id":"https:\/\/topofthelist.net\/wp-content\/themes\/totl\/graphics\/totl-logo.png"},"logo":{"@id":"https:\/\/topofthelist.net\/wp-content\/themes\/totl\/graphics\/totl-logo.png"},"address":{"@type":"PostalAddress","name":"TOTL Address","addressCountry":"US","addressLocality":"Grand Rapids","addressRegion":"Michigan","postalCode":"49506","streetAddress":"2513 Lake Dr SE","@id":"https:\/\/topofthelist.net\/#PostalAddress"},"url":"https:\/\/topofthelist.net\/","alternateName":"TOTL","name":"Top Of The List","description":"We are a full service digital marketing agency based in Grand Rapids, MI. A complete suite of internet marketing services includes SEO, PPC management, local SEO, consulting, and more to help you reach the top of the list!","sameAs":["https:\/\/www.pinterest.com\/TopOfTheList\/","https:\/\/twitter.com\/TopOfTheListLLC","https:\/\/www.facebook.com\/TopOfTheListSEO\/"],"contactPoint":"https:\/\/topofthelist.net\/#ContactPoint","legalName":"Top Of The List","foundingDate":"2006-01-01","areaServed":"https:\/\/www.wikidata.org\/wiki\/Q30#Country","numberOfEmployees":"4","@id":"https:\/\/topofthelist.net\/about-us\/"},"knowsAbout":["https:\/\/www.wikidata.org\/wiki\/Q386275","https:\/\/www.wikidata.org\/wiki\/Q180711"],"@id":"https:\/\/topofthelist.net\/about-us\/our-team\/mandie\/#Person"},{"@type":"Person","image":{"@type":"ImageObject","url":"https:\/\/topofthelist.net\/wp-content\/uploads\/2015\/12\/Nicole.png","license":"https:\/\/topofthelist.net\/terms-conditions\/","name":"Nicole Vesota","height":"375","width":"300","acquireLicensePage":"https:\/\/topofthelist.net\/contact-us\/","@id":"https:\/\/topofthelist.net\/wp-content\/uploads\/2015\/12\/Nicole.png"},"url":"https:\/\/topofthelist.net\/about-us\/our-team\/nicole\/","name":"Nicole Vesota","description":"With nearly two decades of experience at Top of the List, Nicole Vesota is a cornerstone of our digital strategy team.\n\nNicole joined Top of the List in 2007. Throughout her tenure, including seven years as Vice President, Nicole developed a broad skill set, including project management, SEO strategy, content development, technical implementation, PPC, and social media marketing.\n\nClients frequently praise Nicole for her positive attitude and her ability to make the technical terminology more understandable. Her creative background as a musician\u2014writing, performing, and collaborating for over ten years\u2014gives her a unique edge in the digital marketing space.\n\nThough Nicole began a new chapter in healthcare in 2024, her passion for social media advertising brought her back to us to maintain her role as our lead specialist in LinkedIn strategy. When she isn\u2019t helping clients grow their online presence, Nicole can be found exploring nature trails, producing music, or making memories with her daughter.","sameAs":"https:\/\/www.linkedin.com\/in\/nicole-vesota","jobTitle":"LinkedIn Specialist","workLocation":"https:\/\/topofthelist.net\/#GrandRapids","worksFor":{"@id":"https:\/\/topofthelist.net\/about-us\/"},"@id":"https:\/\/topofthelist.net\/about-us\/our-team\/nicole\/#Person"}],"inLanguage":{"@type":"Language","name":"English","sameAs":"https:\/\/en.wikipedia.org\/wiki\/English_language","@id":"https:\/\/topofthelist.net\/#English"},"url":"https:\/\/topofthelist.net\/pinterest-101-why-pinterest-why-now\/","citation":["https:\/\/business.pinterest.com\/","http:\/\/pinterest.com\/newspapergrl\/pinterest-for-business\/"],"articleBody":"In today\u2019s fast-paced digital landscape, standing out amidst the sea of content can be a daunting task for businesses of all sizes.  If your business has dabbled in social media, you probably know the usual suspects: Facebook, Instagram, X (formerly Twitter), and LinkedIn. You may have also heard of other social networks, all claiming to be the \u201cnext big thing\u201d in social media.   Given the costs of maintaining a professional presence on social media, knowing what makes sense from a cost\/benefit perspective is challenging \u2013 especially if your expertise is in window shades or waste management, rather than technology and social media marketing.  Despite being around for quite some time, another social media platform, Pinterest, remains relevant in the ever-evolving digital landscape.  What\u2019s So Special About Pinterest? Since its inception, Pinterest has evolved from a platform primarily focused on DIY projects and recipe sharing to a dynamic visual discovery engine with over 400 million active users worldwide. Its longevity is a testament to its enduring appeal and adaptability, as it continuously updates its features and algorithms to meet the changing needs of both users and businesses.  Now, Pinterest offers a unique space for brands to showcase their products and connect with their target audience in meaningful ways.  If you\u2019re not sold on Pinterest as a solid social media marketing strategy for your business, you\u2019re wise to be skeptical. Having visual content at the ready or considering the average Pinner \u2014 a female between the ages of 25 and 54 \u2014 to be your target demographic are the best use cases for Pinterest marketing.  Yet, companies of all sizes are joining Pinterest in droves, thanks to the option to create specific business pages for advertising on Pinterest. And guess what? They\u2019ve been successful at driving new traffic to their sites, engaging with customers, and increasing sales.  In this post, we\u2019ll explore why Pinterest is a valuable marketing tool for your business and how you can leverage its features to effectively promote your products or services. From its engaged user base to its versatile advertising options, we\u2019ll delve into the reasons why Pinterest deserves a prime spot in your marketing strategy arsenal.   So, grab your virtual pinboard and let\u2019s uncover the untapped potential of Pinterest for your business.  Pinterest 101 Ever run across something on the web you wanted to remember \u2013 a gift idea, a recipe, or a product you liked? Keeping track of these incidental finds by emailing the links to yourself or bookmarking the websites can be cumbersome \u2013 and odds are, they\u2019ll wind up forgotten.  Now imagine running across the same item you want to remember, clicking one button, and instantly saving the item in a place you can always find it. That\u2019s the concept behind Pinterest \u2013 you can post, or \u201cpin\u201d any image to a board.   Pinterest users (called \u201cPinners\u201d) create multiple thematic boards to organize pins based on categories personally meaningful to them. For example, you might have boards for \u201cbooks to read,\u201d \u201cproducts I love,\u201d or \u201chome projects.\u201d  The boards you create on Pinterest can be viewed by other Pinners, and you can view others\u2019 boards and \u201crepin\u201d items you like to boards of your own. This concept is key for businesses, because a popular pin can bring thousands of visitors to your site.  What Pinterest Isn\u2019t Although Pinterest is a social network, it isn\u2019t a replica of Facebook or other social media sites that focus on individual people.   Instead, it\u2019s based on images of specific things that people find interesting. Rather than building social connections, your aim is to build your visual collections, find inspiration from other Pinners, and share images of interest \u2013 and the pages they link to \u2013 with others.  Pinterest also doesn\u2019t work like traditional social media advertising. Because ads are shown in the form of pins, their marketing is closer to Native Advertising than Social Media Marketing, having a more organic appearance. Targeted ads are shown only to users that have an interest in those products and services, making it a valuable B2C marketing tool.  Advertising on Pinterest for Business: Top 6 Strategies Since users don\u2019t like to feel they are being pandered to, it\u2019s important to think creatively about ways to use Pinterest to drive traffic to your site. Here are our top 5 strategies to employ when getting started:  Think Like Your Customers. What is fascinating in your field that would also interest your customers? If you\u2019re hard-pressed to think of relevant pinnable images, consider exciting news, tips, and products from other websites alongside images that link to your own page. Look for Pinspiration. The best way to learn how to pin effectively is to consult Pinterest itself. Check out Pinterest\u2019s examples of Pinterest for Business for tips. Try different pin formats. Pinterest now has pin carousels for multiple images and videos to show off products and demonstrate processes. Play around with formats to see what works for your business.  Follow Heavy Hitters. Following fellow Pinners \u2013 especially those who have lots of followers themselves \u2013 increases the odds that they\u2019ll follow you back and repin your content, driving traffic to your site. Engage Your Audience. Consider planning regular, themed pins, challenging your customers to pin items on a preselected theme, or holding Pinterest contests. Keeping your content fresh and pinning on a regular basis is essential to attracting followers and steady traffic to your site. Link Up. Make sure to link your Pinterest account to your Facebook and Twitter profiles to maximize followers and traffic. Any blog posts from your business should also feature a Pinterest button so that readers can easily repin the content (and make sure that each blog post has at least one image to pin)! Pinterest Marketing Don\u2019ts Get started on the right foot by avoiding these Pinterest gaffes:  Don\u2019t copy your website. Pinterest should be used for original content that supplements your website, not a replica of your site content itself. If your pinboards match the information on your website, potential customers will get bored. Don\u2019t copy your other social media posts. Though there are similarities, Pinterest attracts a different kind of audience than Facebook or LinkedIn. Create pins that work well with Pinterest\u2019s visual medium. Don\u2019t use Pinterest as a classified ad. Your pins should be focused on your customers\u2019 lifestyles, not your products. How likely would you be to view and repin a blatant advertisement? Don\u2019t forget to credit your sources. If you\u2019re repinning something, it\u2019s proper Pinterest etiquette to note the original Pinner in your description. This is Part 1 of a two-part series on marketing with Pinterest. Continue your Pinterest marketing journey with upcoming Part 2.","name":"Pinterest For Business Part 1: Tapping Into A Niche Market","headline":"Pinterest For Business Part 1: Tapping Into A Niche Market","wordCount":"1110","description":"A popular pin on Pinterest can bring thousands of visitors to your site. Learn about this popular platform and how your business can benefit.","timeRequired":"P0Y0M0DT0H4M2S","isAccessibleForFree":"true","isFamilyFriendly":true,"dateModified":"2024-06-19","datePublished":"2024-06-19","copyrightYear":"2024","publisher":{"@id":"https:\/\/topofthelist.net\/about-us\/"},"subjectOf":{"@type":"Blog","image":{"@id":"https:\/\/topofthelist.net\/wp-content\/themes\/totl\/graphics\/totl-logo.png"},"url":"https:\/\/topofthelist.net\/blog\/","name":"Top Of The List Blog","publisher":{"@id":"https:\/\/topofthelist.net\/about-us\/"},"description":"Explore a wealth of information including effective online marketing strategies and tips for improving overall website presence. Check out the latest happenings here at Top Of The List, too!","inLanguage":{"@id":"https:\/\/topofthelist.net\/#English"},"creator":{"@id":"https:\/\/topofthelist.net\/about-us\/"},"isAccessibleForFree":"true","audience":["https:\/\/www.wikidata.org\/wiki\/Q6859454","https:\/\/topofthelist.net\/avoiding-scams-senior-citizens\/#Audience1","https:\/\/topofthelist.net\/strategies#smallbusiness"],"@id":"https:\/\/topofthelist.net\/blog\/"},"@id":"https:\/\/topofthelist.net\/blog\/pinterest-101-why-pinterest-why-now\/"},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/topofthelist.net\/blog\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"Pinterest For Business Part 1: Tapping Into A Niche Market","item":"https:\/\/topofthelist.net\/blog\/pinterest-101-why-pinterest-why-now\/#breadcrumbitem"}]}]