[{"@context":"http:\/\/schema.org","@type":"BlogPosting","image":{"@type":"ImageObject","height":"227","width":"300","acquireLicensePage":"https:\/\/topofthelist.net\/contact-us\/","url":"https:\/\/topofthelist.net\/wp-content\/uploads\/2016\/01\/beverly_mapes_radio_for_divas-300x227.jpg","license":"https:\/\/topofthelist.net\/terms-conditions\/","name":"Bev Mapes on Radio for Divas","@id":"https:\/\/topofthelist.net\/wp-content\/uploads\/2016\/01\/beverly_mapes_radio_for_divas-300x227.jpg"},"publisher":{"@type":"Organization","foundingDate":"2006-01-01","areaServed":"https:\/\/www.wikidata.org\/wiki\/Q30#Country","numberOfEmployees":"4","url":"https:\/\/topofthelist.net\/","alternateName":"TOTL","name":"Top Of The List","description":"We are a full service digital marketing agency based in Grand Rapids, MI. 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In her free time, she competes in dog agility competitions with her Golden Retrievers, Cosmo and Finn.","sameAs":"https:\/\/www.facebook.com\/beverly.mapes","workLocation":"https:\/\/topofthelist.net\/#GrandRapids","worksFor":{"@id":"https:\/\/topofthelist.net\/about-us\/"},"@id":"https:\/\/topofthelist.net\/about-us\/our-team\/beverly\/#Person"}],"subjectOf":{"@type":"Blog","image":{"@id":"https:\/\/topofthelist.net\/wp-content\/themes\/totl\/graphics\/totl-logo.png"},"url":"https:\/\/topofthelist.net\/blog\/","name":"Top Of The List Blog","publisher":{"@id":"https:\/\/topofthelist.net\/about-us\/"},"description":"Explore a wealth of information including effective online marketing strategies and tips for improving overall website presence. Check out the latest happenings here at Top Of The List, too!","inLanguage":{"@type":"Language","name":"English","sameAs":"https:\/\/en.wikipedia.org\/wiki\/English_language","@id":"https:\/\/topofthelist.net\/#English"},"creator":{"@id":"https:\/\/topofthelist.net\/about-us\/"},"isAccessibleForFree":"true","audience":["https:\/\/www.wikidata.org\/wiki\/Q6859454","https:\/\/topofthelist.net\/avoiding-scams-senior-citizens\/#Audience1","https:\/\/topofthelist.net\/strategies#smallbusiness"],"@id":"https:\/\/topofthelist.net\/blog\/"},"author":{"@type":"Person","image":{"@type":"ImageObject","url":"https:\/\/topofthelist.net\/wp-content\/uploads\/2015\/12\/Nicole.png","license":"https:\/\/topofthelist.net\/terms-conditions\/","name":"Nicole Vesota","height":"375","width":"300","acquireLicensePage":"https:\/\/topofthelist.net\/contact-us\/","@id":"https:\/\/topofthelist.net\/wp-content\/uploads\/2015\/12\/Nicole.png"},"url":"https:\/\/topofthelist.net\/about-us\/our-team\/nicole\/","name":"Nicole Vesota","description":"With nearly two decades of experience at Top of the List, Nicole Vesota is a cornerstone of our digital strategy team.\n\nNicole joined Top of the List in 2007. Throughout her tenure, including seven years as Vice President, Nicole developed a broad skill set, including project management, SEO strategy, content development, technical implementation, PPC, and social media marketing.\n\nClients frequently praise Nicole for her positive attitude and her ability to make the technical terminology more understandable. Her creative background as a musician\u2014writing, performing, and collaborating for over ten years\u2014gives her a unique edge in the digital marketing space.\n\nThough Nicole began a new chapter in healthcare in 2024, her passion for social media advertising brought her back to us to maintain her role as our lead specialist in LinkedIn strategy. When she isn\u2019t helping clients grow their online presence, Nicole can be found exploring nature trails, producing music, or making memories with her daughter.","sameAs":"https:\/\/www.linkedin.com\/in\/nicole-vesota","jobTitle":"LinkedIn Specialist","workLocation":"https:\/\/topofthelist.net\/#GrandRapids","worksFor":{"@id":"https:\/\/topofthelist.net\/about-us\/"},"@id":"https:\/\/topofthelist.net\/about-us\/our-team\/nicole\/#Person"},"inLanguage":{"@id":"https:\/\/topofthelist.net\/#English"},"description":"Learning more about SEO was all the rage this month at two different events: inFORUM, a professional organization supporting Michigan women.","name":"inFORUM, Radio for Divas Shine Spotlight on SEO","url":"https:\/\/topofthelist.net\/inforum-radio-for-divas-shine-spotlight-on-seo\/","articleBody":"Learning more about SEO was all the rage this month at two different events: inFORUM, a professional organization supporting Michigan women, and the Internet streamed Radio for Divas, brainchild of Monica Sparks. The two organizations welcomed Top Of The List President Beverly Mapes to discuss the basics of SEO, changes in the industry, and how SEO relates to social media.  Hosting both events was Karen Horrigan, owner of Kareismatic, a social media consulting firm located in the Grand Rapids area.  When asked if SEO was dead, as proclaimed by several recent articles on the subject, Mapes responded an emphatic \u201cno.\u201d She followed with hard facts about the industry\u2019s sold out conferences, trade organization stats showing time and budget spent on SEO, and then turning to the audience asking \u201cwho used a search engine today?\u201d  A top change in the industry, according to Mapes, is the increase in mobile search and its effect on search engine placement for all devices. \u201cWhen there are three times the number of mobile phones in the world than there are desktop computers, you can be sure the search engines are going to favor websites that make load times fast, and those that make viewing and navigation on a mobile phone the most friendly.\u201d  Other prominent industry changes include search engine algorithm updates that block what \u201cused to work\u201d for SEO, the shrinking space on the search result page for organic search (as it fills up with paid search, shopping images, and local search), the increase in technical strategies for SEO, and the increase in other digital marketing venues such as social media to share the online market.  \u201cThe objectives of SEO are very different from that of social media,\u201d Mapes said. According to a 2013 survey conducted by SEMPO, the industry\u2019s trade association, SEO\u2019s objectives were closely divided into three main areas: 1) drive traffic to the website, 2) sell products or services online, and 3) generate leads. Conversely, social media\u2019s objective was all in the same bucket: branding.  \u201cStill, social media links and how one optimizes those mediums can help a company dominate the first page of search engines,\u201d Mapes said. Pinterest, Twitter, and YouTube, when optimized and popular among followers, are her favorites for boosting a site\u2019s recognition on Google, while a site\u2019s Facebook activity results in better visibility on Bing\/Yahoo. \u201cThere\u2019s quite a dance going on with the social media players and search engines. They don\u2019t all like or cooperate with each other. We\u2019re sort of in the middle, just trying to figure it out and get the best for our clients.\u201d","headline":"Radio for Divas Shine Spotlight on SEO","dateModified":"2014-10-22","datePublished":"2014-10-22","isAccessibleForFree":"true","copyrightYear":"2014","@id":"https:\/\/topofthelist.net\/blog\/inforum-radio-for-divas-shine-spotlight-on-seo\/"},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/topofthelist.net\/blog\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"inFORUM, Radio for Divas Shine Spotlight on SEO","item":"https:\/\/topofthelist.net\/blog\/inforum-radio-for-divas-shine-spotlight-on-seo\/#breadcrumbitem"}]}]