[{"@context":"http:\/\/schema.org","@type":"ProfilePage","dateCreated":["2015-12-02T14:02:00Z","2015-12-02"],"description":"Top Of The List\u2019s owner and SEO expert Beverly Mapes founded our Michigan seo company back in 2006, already having years of experience in the young field. Read her incredible story here.","isFamilyFriendly":true,"isAccessibleForFree":"true","dateModified":["2015-12-02","2015-12-02T00:00:00Z"],"name":"Beverly Mapes Profile","text":"Bev\u2019s passion for the Internet began over 25 years ago, in 1994.  At that time, she had returned to Grand Valley State University to pursue a BS degree in Information Systems. She was enrolled in one of their leading edge classes about Internet searching. While completing homework in GVSU\u2019s computer lab, she downloaded a photograph of the earth that had been taken by a satellite just minutes earlier. Two words describe \u201cthe moment:\u201d awestruck and hooked! Experiences set the path to SEO  Both before and after GVSU, Mapes was unknowingly preparing herself for owning and managing Michigan SEO company Top Of The List. During that period, her combined work experience resulted in over 7 years as a software test engineer, 15 years in both traditional and internet marketing, and 5 years in an internet connectivity support and technical sales roles at Merit Network in Ann Arbor. Similarly, her background skills touched every aspect of search engine marketing. These include research, writing copy, Internet infrastructure and culture, software coding and testing, and marketing products and services.  A drive to help others succeed  An inborn characteristic that Bev has held for as long as she can remember is a drive to help others succeed. Bev\u2019s passion for helping others is seen in her work. For instance, when she provides SEO consulting services to her clients she is so focused on their results that she cheers when they reach top placement. She also developed programs to work with charities that provide value-added services to businesses and non-profit organizations alike.  Golden pursuits  Bev has an immense love of dogs, especially Golden Retrievers. So she adopted two Goldens: \u201cCosmo\u201d in 2011, and \u201cFinn\u201d in 2014. Her drive for success is apparent in this part of her life as well. She frequently participates in agility competitions with both dogs. \u201cDogs need a job to do. With agility, the focus, exercise, timing, and precision are good for them. Plus the work enhances the relationship between pet and owner,\u201d Bev revealed of her experience with agility. \u201cSort of like working with our clients,\u201d she jokes. \u201cBut in all seriousness, working with the dogs teaches me new ways to improve, improvise, and find unique solutions to challenges. That rings true in all aspects of my life \u2013 personal and professional.\u201d  Professional Affiliations  Bev has a number of affiliations with extracurricular and professional organizations, including:  Board member of Michigan Ski for Light an organization that helps sight- and mobility-impaired adults get out and cross country ski. Trial Chair of 3-day Grand Rapids Agility Club dog agility trials. Member and trip leader of the Greater Grand Rapids Ski Club. Founding member and 4-year board member of Software GR, formerly XP West Michigan. Software GR is a non-profit trade association dedicated to building and supporting the software development community in Grand Rapids Former Marketing Chair of the coordinating committee GLSEC, the Great Lakes Software Excellence Conference (GLSEC). MC for this conference held bi-annually in Grand Rapids. Former Vice President of AWE, The Alliance of Women Entrepreneurs (now GROW).","url":"https:\/\/topofthelist.net\/about-us\/our-team\/beverly\/","creator":{"@type":["AboutPage","Organization"],"contactPoint":{"@type":"ContactPoint","name":"TOTL Contact Point","telephone":"+1 (616) 940-1174","contactType":"sales","availableLanguage":{"@type":"Language","name":"English","sameAs":"https:\/\/en.wikipedia.org\/wiki\/English_language","@id":"https:\/\/topofthelist.net\/#English"},"@id":"https:\/\/topofthelist.net\/#ContactPoint"},"url":"https:\/\/topofthelist.net\/","alternateName":"TOTL","image":"https:\/\/topofthelist.net\/wp-content\/themes\/totl\/graphics\/totl-logo.png","name":"Top Of The List","headline":"About Us","description":"We are a full service digital marketing agency based in Grand Rapids, MI. A complete suite of internet marketing services includes SEO, PPC management, local SEO, consulting, and more to help you reach the top of the list!","logo":"https:\/\/topofthelist.net\/wp-content\/themes\/totl\/graphics\/totl-logo.png","telephone":"+1 616-940-1174","address":"https:\/\/topofthelist.net\/#PostalAddress","sameAs":["https:\/\/www.pinterest.com\/TopOfTheList\/","https:\/\/twitter.com\/TopOfTheListLLC","https:\/\/www.facebook.com\/TopOfTheListSEO\/"],"legalName":"Top Of The List","foundingDate":"2006-01-01","areaServed":"https:\/\/www.wikidata.org\/wiki\/Q30#Country","numberOfEmployees":"4","@id":"https:\/\/topofthelist.net\/about-us\/"},"inLanguage":{"@id":"https:\/\/topofthelist.net\/#English"},"mainEntity":{"@type":"Person","url":"https:\/\/topofthelist.net\/about-us\/our-team\/beverly\/","image":{"@type":"ImageObject","url":"https:\/\/topofthelist.net\/wp-content\/uploads\/bev-1-240x300.png","license":"https:\/\/topofthelist.net\/terms-conditions\/","name":"Bev Mapes","height":"300","width":"240","acquireLicensePage":"https:\/\/topofthelist.net\/contact-us\/","@id":"https:\/\/topofthelist.net\/wp-content\/uploads\/bev-1-240x300.png"},"name":"Beverly Mapes","description":"Bev founded Top Of The List in 2006 and has over 25 years of experience working with technology. In her free time, she competes in dog agility competitions with her Golden Retrievers, Cosmo and Finn.","sameAs":"https:\/\/www.facebook.com\/beverly.mapes","workLocation":{"@type":["Place","City"],"name":"Grand Rapids, MI","address":"https:\/\/topofthelist.net\/#PostalAddress","sameAs":"https:\/\/en.wikipedia.org\/wiki\/Grand_Rapids,_Michigan","@id":"https:\/\/topofthelist.net\/#GrandRapids"},"worksFor":{"@id":"https:\/\/topofthelist.net\/about-us\/"},"@id":"https:\/\/topofthelist.net\/about-us\/our-team\/beverly\/#Person"},"isPartOf":{"@type":"CollectionPage","url":"https:\/\/topofthelist.net\/about-us\/our-team\/","text":"Without a top-notch team, an online marketing company couldn\u2019t make such a positive difference in the ROI of its clients. Get to know us, and learn more about each member of your online marketing team by selecting our names below. Providing Ethical SEO Services is our Passion We love what we do. We work weekends and evenings and do whatever it takes to help our clients move to the top of the list. We do it willingly because of our passion for providing ethical SEO, PPC and LSO services. \u201cHelping businesses succeed\u201d is our mantra, and although we\u2019re not business consultants in every area, we\u2019re a slice of the marketing mix that can help your business or organization succeed online. When you succeed, we succeed.  Sharp, Smart and Customer Oriented Search Engine Marketing Specialists Top Of The List has the perfect combination of skills in our SEO team:  Up to date online marketing knowledge. We consistently attend conferences, conduct experiments, do research, and read blogs and newsletters daily. To keep clients in the lead, search engine marketing specialists need to stay on top of it too! Varied educational backgrounds. Degrees and education in Information Systems, Marketing, Computer Science, Hospitality Management, Urban Planning, and more lay the foundation for clients to benefit from Top Of The List services. Our collective brains understand marketing on the internet as compared to marketing in other media forms, value good customer service, realize geographical nuances, and grasp technical issues. On-the-job experience. Internet account management, consulting, marketing, customer service, and technical sales together result in a deep understanding of how the Internet works from the technical, client, and user-perspectives. This is essential in identifying the best search engine placement strategies for each situation and implementing them most efficiently. Top skills in marketing research and copywriting, which are both used extensively in web site optimization services. Possessing top writing skills with marketing experience is a must for search engine marketing specialists, whether creating copy for PPC advertising or organic SEO. Your copy must attract the attention of potential clients and search engines. Software Development and Testing Experience that gained the respect from some of the best engineers in their local workplace for the resulting software code and applications. Our staff has the knowledge to use, develop and implement high quality software tools \u2013 key when separating the search engine marketing amateur from the professional when choosing your SEO agency.","name":"Meet Your Online Marketing Team","description":"Meet the team that gives our digital marketing agency an A+ rating with the BBB. Meet Michigan-native SEO expert Bev Mapes, technical seo specialist Mandie Allietta and PPC expert Nicole Vesota.","inLanguage":{"@id":"https:\/\/topofthelist.net\/#English"},"about":{"@id":"https:\/\/topofthelist.net\/about-us\/"},"isAccessibleForFree":true,"mainEntity":["https:\/\/topofthelist.net\/about-us\/our-team\/rachel-eager\/","https:\/\/topofthelist.net\/about-us\/our-team\/mandie\/","https:\/\/topofthelist.net\/about-us\/our-team\/nicole\/",{"@id":"https:\/\/topofthelist.net\/about-us\/our-team\/beverly\/"}],"@id":"https:\/\/topofthelist.net\/about-us\/our-team\/"},"@id":"https:\/\/topofthelist.net\/about-us\/our-team\/beverly\/"},{"@context":"https:\/\/schema.org","@type":"BreadcrumbList","@id":"https:\/\/topofthelist.net\/about-us\/our-team\/beverly\/#BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"About Us","item":"https:\/\/topofthelist.net\/about-us\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"Our Team","item":"https:\/\/topofthelist.net\/about-us\/our-team\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"Beverly","item":"https:\/\/topofthelist.net\/about-us\/our-team\/beverly\/#breadcrumbitem"}]}]