About Bev















Her Passion for the Internet began with Education

Bev's passion with the Internet began in 1994 when she returned to GVSU to pursue an Information Systems degree. During a class about Internet searching, she downloaded a photograph of the earth that had been taken by a satellite just minutes earlier. Two words describe "the moment:" awestruck and hooked!

Experience for Top Of The List came before and after "The Moment"

Before and after her awestruck moment, Beverly Mapes was unknowingly preparing herself for owning and managing Top Of The List. Her combined work experience included over 7 years as a software test engineer, 15 years experience spanning both traditional and Internet marketing, and 5 years in an Internet connectivity support and supplemental sales role at Merit Network in Ann Arbor.  Her background skills touched every aspect of Search Engine Marketing, from research, to writing copy, to Internet infrastructure and culture, to marketing products and services.


Professional Affiliations

Bev's professional affiliations include:
  • Current and founding board member of XP West Michigan, a Grand Rapids-based user group promoting agile software development methods
  • Marketing Chair of the coordinating committee for GLSEC, the Great Lakes Software Excellence Conference (GLSEC) held annually in Grand Rapids
  • Active member of Local First and the AWE, Alliance of Women Entrepreneurs.

A Drive to Help Others Succeed

An inborn characteristic that Bev has held for as long as she can remember is a drive to help others succeed. Perhaps she missed her mark by not going into education, but at this point in life, she feels Top Of The List is fulfilling that drive and creating a win-win for both her and clients!